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In this episode of The Route, host Christopher Nascimento sits down with Brock Murray, Co-Founder and COO of seoplus+, a prominent digital marketing agency, to explore his entrepreneurial journey and the evolution of his career in digital marketing. Murray opens up about his start in web design, his shift to SEO, and the strategies he implemented to grow seoplus+ into the agency it is today. From early challenges and strategic decisions to navigating the complexities of a global pandemic, Murray shares invaluable lessons on leadership, resilience, and the importance of continuous learning.
Brock's journey into digital marketing began with a genuine interest in web design, which he nurtured from an early age. With entrepreneurship running in his family, he naturally gravitated towards starting his own business. Recognizing the potential of SEO as a sustainable business model, he founded seoplus+, which allowed him to create recurring revenue while helping clients grow their online presence. Though the early years were challenging, his persistence and adaptability set the foundation for the agency’s success.
Learning, Networking, and Mentorship: The Keys to Growth
Brock attributes much of his growth to "learning by doing," a principle that resonates strongly within the digital marketing world. He stresses that, in a constantly changing industry, one must continuously update their skills to stay relevant. Building relationships with mentors and engaging in networking were also instrumental in his development, as they provided insights that formal education alone couldn't offer. For Brock, mentorship and networking were cornerstones that allowed him to understand the nuances of business and leadership more deeply.
Scaling a business requires not only passion but also strategic hiring. Brock emphasizes the importance of hiring the right people at the right time. By building a team aligned with his vision, he was able to scale seoplus+ effectively while ensuring that each team member could contribute meaningfully to the agency’s goals. During the pandemic, this strategy became crucial. To avoid layoffs, he and his team implemented pay cuts, focusing on collaboration and resilience. This approach preserved team morale and laid the groundwork for rapid growth in the post-pandemic landscape.
Like many businesses, seoplus+ had to adapt to remote work during the pandemic, a transition that Brock managed by prioritizing communication and culture. For Brock, fostering a strong culture is essential, even in a remote setting, and it requires the right tools and intentional focus. As the agency’s operations expanded beyond Canada, this cultural foundation became a key asset. Brock notes that the agency’s international reach presents significant opportunities for growth, but it also requires an understanding of varied client goals and a flexible approach to market-specific challenges.
Brock’s approach to leadership is rooted in empowerment and support. He views his role as a leader not just as a driver of business outcomes but also as a source of support for his team and their families. Reflecting on his journey, he underscores the importance of stepping out of one’s comfort zone and focusing on the positive impact of one’s work on others. This, he believes, is central to building a meaningful career and contributing to the community.
Brock Murray’s career route showcases the importance of resilience, strategic thinking, and a commitment to continuous growth. His insights provide a roadmap for aspiring entrepreneurs and digital marketers, reminding us that a successful journey is built on passion, perseverance, and a focus on impact.