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Golden State Warriors Partnership with Doordash takes Delivery to a New Level With the NBA season tipping off earlier this week, fans had their eyes glued to the action on the court – and sometimes the action off the court. Fans on NBA Twitter or Reddit must have caught wind of the events during a Golden State Warriors practice between Draymond...
Read MoreFormula 1 Brings Immersive Arcade experience to Fans If you ever went to an arcade with your friends as a kid you surely remember the old driving games that you would spend hours on—racing against your friends sitting in front of the 90s-era screen with the steering wheel in front of you. Well F1 is bringing the nostalgia back to the big
Read MoreMcLaren Racing & Seamless Digital Bring Digital Advertising to F1 Cars Beginning with the United States Grand Prix, McLaren Racing will have a two-system display available on the cockpits of their MCL36 cars. This latest addition will remain on the cars for the remainder of the 2022 season whilst also providing an outlook of what’s to
Read MoreMajor League Baseball’s playoff NFTs look to bring fans to the blockchain Is there a better month for sports than October? The beginning of the NHL and NBA seasons, the NFL in full swing, Champions League football in Europe, Pumpkin Spice Lattes – what’s not to love? Baseball fans have an extra special reason to love October – playoff
Read MoreSpotify Celebrates Unique Accomplishment by Artist In a previous newsletter of ours, we broke shared the news of a major streaming platform, Spotify, sponsoring the front of FC Barcelona’s kit. A major announcement regarding the sheer value, $400 million, but also with the potential it had for both
Read MoreCoca-Cola & FIFA Get Nutmegged by Pepsi Suppose you’re a fan of soccer and a follower of viral videos over the past decade. If so, you’ve heard of the nutmeg. Pepsi just nutmegged Coca-Cola and FIFA with their latest ad starring some of the world’s greatest-ever players such as Roberto Carlos, Lionel Messi, Thiery Henry, and
Read MoreWhat’s in a World Cup Kit? Football fans are probably feeling a bit unusual right now, as the hype for the FIFA World Cup begins… in the fall season. With the 2022 World Cup set to kick off in Qatar in November, the anticipation is beginning to build up and teams have begun to release their uniforms for the tournament. However, not every uniform...
Read MoreDeveloping Partnerships for a National Sports Organization The other day, white whale mktg released a video announcing their latest client in Badminton Canada. A step into the sports property business that was a long time in the making where the Ottawa-based sports marketing company will provide partnership marketing development
Read MoreMajor League Pickleball Announces Lebron James as One of Many Investors We’ve all heard of the MLB, the NBA, the MLS, the NFL, and many more major sports leagues in North America and across the globe. Well, there’s a new player in town, and it’s been backed by one of the GOATs of basketball: Lebron
Read MoreNew EPL Owner making some noise For Chelsea Football Club, the past several years have been interesting. Most notably, winning the Champions League and even new club ownership. With this ownership, there is another page in the story for Chelsea in the public media as their new owner, Todd Boehly, has shown his hand for what he plans to be the futur...
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