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What Brands Can Do To Capitalize on 2022 martechasia.net We’re two weeks into the new year, how’s it been so far? New year, new you? Or, new year, same you. Don’t worry, you don’t need to answer. In last week’s issue of The Sport Marketeer, the importance of the new year for potential partnerships was discussed. This issue we’re discussing this wee...
Read MoreHow Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...
Read MoreThe New York Times Purchases The Athletic The Athletic The phrase “New Year, New Me” is something you hear often this time of year when people make commitments to resolutions that may or may not last beyond the time this newsletter was sent to your inbox. For The Athletic, a subscription-based sports journalism platform - that statement will be mor...
Read MoreWhy January is a Key Month for Sports Marketing Bruce Bennett/ Getty Images The holidays have winded down and Christmas trees have hit the curb. People are now able to take a deep breath and go back to their day today. WRONG. If you’re in the sports marketing world the party is just getting started. You now may be wondering, wait, did I miss someth...
Read MoreWhat North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...
Read MoreWelcome to the Simulation NBA TopShot When we look back at the year that was 2021, it is impossible to ignore the impact of COVID-19, a pandemic that continues to impact lives across the world. Whether in the world of sports, fashion, music, or beyond – there is nothing more important than health. As a result, 2021 continued to require sports leagu...
Read MoreAthletes Put The Sports World on Notice in 2021 REUTERS/Sarah Meyssonnier Things change. People change. Feelings change too. Never thought the circumstances woulda changed you. But they did. Drake said it best and now athletes are saying it to the world of sports, and it’s time to wake up.
Read MoreThe Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.
Read MoreHow Teams Should Create Holiday Content Twitter / @Anaheim Ducks The holidays are fast approaching, and this is the time your social team can sink or swim. Every brand in sports is in the process of soon releasing its holiday post. Most scrape by with the basics while others would’ve been better off not participating. Yet, we’ll admit there are sti...
Read MoreKicking Into The Holiday Spirit Facebook / @FC Cincinnati Waking up on Christmas, coming downstairs, the milk glass empty, the plate of cookies gone, and seeing the big decorated tree with so many nicely wrapped presents under the tree; it's a Christmas dream. But for many around the world who aren't in as fortunate of a situation, their holiday se...
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