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A Masterclass in Holiday Marketing YouTube / @AldiUK What do Mother’s Day, Father’s Day, The Super Bowl, and Christmas have in common? The advertising. Audiences anticipate the most emotional, star-studded, and creative advertisements to come out during these “holidays”, and with Christmas right around the corner - we are targeted with Christmas/ho...
Read MoreThe Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...
Read MoreMadden Franchise Mode Comes to Life Kevin C. Cox/Fan Controlled Football / Getty Images Sport / Getty The world of streaming has revolutionized how fans watch sports on a screen. Improvements in fan engagement have taken platforms like Twitch to the forefront of streaming, where fans of video games (and also sports) are able to connect with the con...
Read MoreVikings & Seahawks Get Canada Twitter / @NFL345 After weeks, and countless discussions regarding how soccer can grow into the North American market, it’s time for a change of pace. In this article, we’ll be discussing how American Football plans on growing the game globally with the announcement of International Marketing Rights being granted to va...
Read MoreHears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...
Read MoreWhat’s Next for MLS MLS On Monday, the MLS announced the creation of a new league - the MLS Next Pro - which will begin their first season in 2022. The league plans to debut with 21 teams, in a 24 game season. The league plans to expand quickly, and have every MLS team with an affiliated MLS Next Pro franchise. The MLS Next Pro is a league designed...
Read MoreGetting Creative with Technology Anthony Hoyte / bicycling.com Wearable fitness technology brand Strava has reached a great milestone this past year in the fitness market. The number of activities recorded by Strava rose by 38% in 2021, indicating that this collected fitness market will continue to grow and grow as pandemic restrictions are easing...
Read MoreAthlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...
Read MoreWhat do Lebron and Liverpool Have in Store? AFP Don’t let the headline fool you - LeBron is still a Los Angeles Laker, and is still a basketball superstar (until Shams or Woj says otherwise), even though it would be very believable that LeBron found himself playing professionally in a different sport. However, we will soon see the king (or his like...
Read MoreWhy the EPL is Drawing Concerns Regarding Their Newest Partnership Category Original Photo: Michael Regan/ Getty Images If you haven’t heard of an NFT yet, you’re falling behind. Read this blog, previously made by the wwm team to enlighten you before you continue reading. Now that you, your mom, and all of your friends from university are caught up...
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