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Nike’s Newest Venture. The Metaverse Done Right. Nike / Bloomberg In the world of ESports, the intersection between brands and the audience has always relied on engagement. As online platforms become the primary domain for consumers to interact with brands, a digital arms race has emerged to innovate and market to the online customer in bigger and...
Read MoreWhy A Top Club Would Invest in Esports FC Barcelona / Website Earlier this week, one of the biggest football clubs in the world FC Barcelona joined the Superliga, a league organized by the Professional Video Games League. In 2022, Barcelona will join the Superliga with their very own League of Legends esports team. It has been 2 years since Barcelo...
Read MoreWhy Did They Create Such A ***** Jersey? New Jersey Devils / Twitter A picture says 1000 words. In this case, it says one. Jersey. The New Jersey Devils of the NHL launched their new third jersey it is also the first time they’ve released a jersey that didn’t pay homage to their history or the traditional ‘NJ’ with devil horns and tail logo. With t...
Read MoreWhat’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...
Read MoreWhat’s Next for Soccer Brands in Canada Soccer.com/ Puma As athletes and leagues in Canada reap the benefits of the rising success of Canada Soccer, it is important to also consider how the brand of Canada Soccer has changed from what it was before. The Canadian Men’s National Team (CanMNT) has historically been an afterthought in the mind of most...
Read MoreWhat’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...
Read MoreHow Shows Drive the Growth of Sports Source: Apple TV If you haven’t heard already, the world of soccer (or should we say football) has taken notice of the hit series on Apple TV, Ted Lasso. At the beginning of this month, the hit series signed a licensing agreement with the EPL (English Premier League) for about £500,000, according to Matt Slater...
Read MoreThe Value of Strategic Partnerships Source: Sports Tribune The WNBA finals are in full force, with the series tied at 1 between the Chicago Sky and Phoenix Mercury (as of Thursday, Oct. 14). The best of the best are on-court making headlines - while the league continues to make headlines of their own off the court.
Read MoreHow Sports Can Learn a Thing or Two from 007 photo courtesy of mgm pictures - casino royale No time to die. If you haven’t seen it yet, you may be living under a rock. It’s the latest movie to be added to the James Bond franchise, as actor Daniel Craig caps off his tenure as 007 in style. With another action-packed 3 hour movie in the books, one th...
Read MoreThe Saudi Takeover of Newcastle United photo courtesy of getty images One of England’s biggest and most followed teams in History: Newcastle United. Some of the biggest names in English football such as Alan Shearer, Les Ferdinand, Paul Gascoigne, and Kevin Keegan have played for the Toons in the past few decades. But in recent years, the “Toon” or...
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