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La Liga’s Next Move Post Ronaldo-Messi photo courtesy of marca.com Messi vs. Ronaldo headlined La Liga for almost a decade - growing the greatest matchup in club football to over 700 million worldwide viewers (April 2021). El Clasico - the title of every meeting between Real Madrid and FC Barcelona, has featured stars like Sergio Ramos, Gareth Bale...
Read MoreHow Sports Are Interacting with TikTok Source: WFZ 98.7 Over the past few weeks, TikTok content creator @emilyzugay has taken the world by storm with her creative videos. Sarcastically and hilariously, she has been ‘redesigning’ the world’s most famous brands including Microsoft, Amazon, McDonald’s, and even TikTok themselves. She’s gained over a m...
Read MoreWhat is an Athlete’s Post Worth? Source: white whale mktg What a time to be alive. The leaves are changing. Sun is shining and collegiate athletes in the NCAA are now eligible to profit off of their NIL. Amazing. But, before we go down the lane of candy canes and rainbows (we’ll get there soon don’t worry) we want to provide some examples and exper...
Read MoreThe Future of Streaming and Athlete Engagement Source: elle In North America, we’re spoiled to have insiders like Elliotte Friedman, Adrian Wojnarowski, and Adam Schefter breaking all the news and scoops on players and teams, at rates much faster than we can keep up with. Their appearances on TVs and Podcasts, along with exclusive interviews they h...
Read MoreIs The EPL Planning on Taking Over? Source: EPL Over the past few years, we have seen the NFL expand to reach international markets, with games being played in London at the Tottenham Hotspur Stadium and in Mexico. But now it may be time for one of the world’s most popular leagues in the world’s most popular sport to expand globally.
Read MoreDrake’s Newest Project Collabs With The NFL Source: tmz Last week, we talked about our wishlist before the start of the NFL season, and ultimately we wanted to see more exciting, bolder, and bigger branding activations. Well, it looks like ESPN was listening - not to us but probably to Drake, after coming to an agreement with the Toronto-born artis...
Read MoreHow Celebrities Are Impacting Sports Source: collider We’re seeing a new era of sport video games and with the release of FIFA 22, there are some new, but familiar faces, Ryan Reynolds and Rob McElhenney, two comedians known for roles such as Deadpool and mac from its always sunny in Philadelphia.
Read MoreWhy Athletes Need To Invest In Their Brand Before They Become Stars What a time it has been to be a Canadian sports fan! The Olympics. Women’s Soccer. Women’s Hockey. Men’s Soccer. And now Tennis! Both Leylah Fernandez (19) and Felix Auger-Aliassime (21) had themselves a tournament at the US Open, with their exposure and brand opportunities set to...
Read MoreCanada and USA Soccer Will Make Some Noise Source: CBC Over the past few decades, we have not seen a successful North American national soccer team, whether it’s Canada or the United States. Both teams have been consistently beaten by the world’s superpowers whether it’s losing to Brazil, Germany, Argentina, England, etc. But sometimes not even mak...
Read MoreWhat We’d Like To See This Season in the NFL Source: cleveland.com Thirty. It has been exactly 30 Sundays since the last meaningful NFL game was played on February 7th, 2021. But fear not, the NFL returned last night with Thursday Night Football featuring the Cowboys and Buccaneers. With games finally being played after a long off-season here are s...
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