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The Sport Marketeer

The Sport Marketeer

How To Get Fans Back In The Stands

Christopher Nascimento, October 22 2021

What Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...

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The Sport Marketeer

NCAA QB Making a Splash in Hockey

Hiral Patel, October 22 2021

Florida Panthers NIL Program Source: Florida Panthers The NHL offseason is where players get to cash in on teams looking to make improvements to their roster. While fans get excited for the new players joining their favourite teams on the ice, the Florida Panthers are making a splash in their agency by signing a - quarterback?

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The Sport Marketeer

Reebok Courting Greatness

Hiral Patel, October 21 2021

Childhood Imagination x Modern Technology Source: Reebok Technology is the way of the future and we are now seeing it become the future of the sport. Whether it’s eSports, VAR in soccer, Biomechanics for athletes, etc. But now it is being used for more than just in the sport itself.

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The Sport Marketeer

Bye Bye Messi

AJ Hewish, October 21 2021

The End of an Era Source: white whale mktg 15 years, x amount of games, x amount of goals, x amount of assists, and x amount of trophies. BUT NO MORE. That’s right. We all know the news that Lionel Messi, the disputed GOAT of soccer (it’s football but we’ll say soccer) is leaving his long-term club Barcelona.

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The Sport Marketeer

The CFL is Back

Christopher Nascimento, October 20 2021

What’s Going to Happen Next? Source: Global News It’s August 2021. Wow! The CFL last played a game in the year 2019! We’re closing in on the 2-year mark since the league and players last touched the field, due to COVID. With that, a lot has changed for the league since then; needing financial aid from the Canadian Government, looking into a partner...

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The Sport Marketeer

Everything’s Bigger in Texas

AJ Hewish, October 19 2021

Could the Bills Relocate to Austin? Source: The Pat McAfee Show As the Buffalo Bills negotiate with the city of Buffalo to build a new stadium, rumours have surfaced that the team may threaten a relocation to Austin, Texas if the team is unable to come to an agreement with the city of Buffalo. Whether it’s negotiation tactics or a genuine possibili...

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The Sport Marketeer

Big Dreams, Bigger Dollars

Hiral Patel, October 18 2021

The 2021 NBA Draft Source: Raptors HQ Last night, 60 dreams came true as the 2021 NBA Draft took place at Barclays Stadium in Brooklyn NY. The 2020 draft was scheduled to be hosted in Brooklyn, but the pandemic moved operations to ESPN’s studio in Connecticut and was hosted virtually. The sights, nerves, and excitement were packed into the arena as...

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The Sport Marketeer

The Forever Changing Definition of ‘Sport’

Hiral Patel, October 17 2021

The Rise of eSports Source: Dezeen Sports have been around since the dawn of time since man could find ways to compete with one another in vigorously active and challenging ways. Sport has been evolving for thousands of years along with society itself and is now reaching its next point of evolution: esport.

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The Sport Marketeer

Indians to Guardians

Christopher Nascimento, October 16 2021

The Impact of a Name Source: The NY Times If you haven’t heard already, the world is changing. One area, in particular, is the name of sports franchises. In recent memory, we’ve seen the Washington Redskins become the Washington Football Team, the Edmonton Eskimos to Elks, and now the Cleveland Indians are the Guardians. With many areas to consider...

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The Sport Marketeer

The Road to Tokyo

Hiral Patel, October 15 2021

The Impact of Major Advertisers Pulling their Commercials Source: The Olympics With the 2020 Opening Ceremonies set to take place today (Friday July 23rd), the Tokyo Summer Olympics are getting underway with a lot of questions and concerns. As reports of athletes contracting COVID-19 begin to raise doubts about the safety of participants, many wond...

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