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How Things Will Change Over The Next Decade Over the past several years we have seen the rise of a new competitor in the global sporting contest: Esports. From the likes of COD League, eFIFA Premier League, to Formula1 Esports Series, Esports is challenging the traditional modes of sports by revolutionizing them to the 20th Century.
Read MoreA Small College Team Is Making Their Stamp On Social Media Talk is cheap if you can’t back it up with proof. While that statement paints a very blunt picture of reality, it does speak to the truth of a results-based society – which is the name of the game in sports, and sports marketing. Earlier this week, we came across a Twitter thread of how a N...
Read MoreMarshawn Lynch and Macklemore Join Seattle Kraken The value of professional sports organizations has skyrocketed in recent years. Higher viewership, more expensive television packages, increased merchandise options, and better communication with supporters have all contributed to the growth of sports franchises. In 2011, the combined value of the t...
Read MoreThe Launch of FIFA’s Own Streaming Platform FIFA announced this week that they are planning to release their own streaming platform service to compete with traditional media platforms and other services such as DAZN. However, FIFA plans to release the service fully free and largely featuring documentaries and some live games at the launch. The plan...
Read MoreChris Pronger Launches Twitter Account Sharing Experiences In his prime, Chris Pronger was the best all-around defenceman in the NHL. Those who never had a chance to watch him play missed a player who could do it all for a very long time. Playing in over 1100 games in his career, Pronger is known as one of the best defencemen in NHL history and eve...
Read MoreCommanders, MLS sign Influencers to Improve Their Social Brand The evolution of the smartphone has given anyone the capability to go viral and make their stamp on the virtual world. It’s no secret that athletes are able to leverage social media to engage with brands and their audience - some teams in particular are well equipped to unlock the secre...
Read MoreTheScore Bet Coming In With A Bang For centuries, betting on sports has been a common activity, whether it was betting shillings on a horse race in the 19th century or simply betting on who would win the Superbowl with your friends. However, now betting has changed entirely. Without the need for bookies, most professional sports betting is done onl...
Read MoreHow Former Basketball Pros Are Set To Become The Next Real Estate Moguls What happens after the lights are shut off on an athlete’s playing career, and they decide to call it a career? Many continue to stay close to the game in coaching, management, or broadcasting related roles – whereas others venture off into the twilight and enjoy the retired l...
Read MoreJack Grealish Signs With Gucci It wasn’t too long ago when football players and fashion designers could not be pictured in the same room. Traditionally, football is a working-class sport where simplicity and cost-effectiveness were standard. Managers preferred for players to stay grounded and avoided drawing attention to themselves as it could pote...
Read MoreRecapping white whale mktg Founder's, Christopher Nascimento, Keynote Over the past weekend, the uOttawa Sport Business Club hosted their annual Sport Management Conference. In a weekend filled with interesting panellists, interactive workshops, and exciting giveaways, white whale mktg. founder Chris Nascimento’s keynote on the Revolution of Athlet...
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