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The Sport Marketeer

The Sport Marketeer

The Most Important Meal of the Day

Hiral Patel, April 1 2022

NHL Rivals take on a new domain – Breakfast Cereal For NHL fans, the Leafs-Bruins rivalry has become one of the most popular battles to watch over the past decade. The Atlantic division opponents have met multiple times in the playoffs; and if you’re a Boston Bruins fan, you may not consider it much of a rivalry. Regardless of where your loyalties...

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The Sport Marketeer

Canada Soccer Is Here To Stay

AJ Hewish, April 1 2022

Ready For The World Stage For the first time since the 1986 World Cup in Mexico, Canada is going to the biggest stage in international soccer. After Sunday, 4-0 victory over Jamaica, thanks to goals by Cyle Larin, Tajon Buchanan, Junior Hoilett, and a Jamaican OG, Canada secured the top spot in the World Cup Qualifiers CONCACAF Division, ahead of t...

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The Sport Marketeer

Doug Edert: The Man, the Myth, The Moustache

Hiral Patel, March 25 2022

The Story of March Madness With March coming to an end, the madness has certainly delivered. Number 15 seed Saint Peter’s has upset Number 2 Kentucky and Number 7 Murray State to reach the Sweet 16, where they’ll be taking on Number 3 seed Purdue later today (March 25). At the beginning of the tournament, we talked about how NCAA basketball athlete...

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The Sport Marketeer

Winner of Australian Open Retires Unexpectedly

Caleb Gilligan, March 25 2022

Tennis #1, Ash Barty Hangs It Up at 25 Ash Barty shocked the sporting world this week with her sudden and unexpected retirement from professional tennis. The reigning Australian Open champion posted an honest and heartfelt video on her social media accounts to explain her reasoning for her decision and stated that she no longer had the physical or...

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The Sport Marketeer

Maple Leafs Release Innovative Jersey with Justin Bieber

AJ Hewish, March 25 2022

Blue & White Flipping to Black & Yellow Canadian music icon Justin Bieber is back at it again with another collaboration with a massive organization. First, it was Tim Hortons with the release of Bieber-inspired Timbits: TimBiebs. Now, the Toronto Maple Leafs will wear a Bieber-designed alternative jersey against the New Jersey Devils next week.

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The Sport Marketeer

First Woman To Play In The QMJHL in 22+ Years

Christopher Nascimento, March 24 2022

Eve Gascon Is Set To Make History Time is an interesting concept, especially as a sports fan. Our ability to grasp this concept varies immensely depending on what’s taking place. If our favourite team is struggling, we’ll lose all sense of reality and say we can’t remember the last time they won, when it was actually only last tuesday. Then there a...

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The Sport Marketeer

Mike’s “Latest” Bites

Hiral Patel, March 24 2022

A Brand that Packs a Punch Byline: Mike Tyson’s latest cannabis product pays homage to one of his most famous moments Former Heavyweight Champion Mike Tyson has made headlines after his boxing career for many reasons - mostly for his outspoken behaviour, or the usual challenge to a fight. Recently, Tyson’s advocacy for cannabis has propelled his ve...

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The Sport Marketeer

Canadian Championship Results in New Opportunities

Caleb Gilligan, March 24 2022

Players, Clubs, and Fans all have a Chance to Benefit from the Competition For most amateurs or semi-professional English football players, playing in an FA Cup match against a top division club might be the pinnacle of their career. The magic of the FA Cup, with all of its historic upsets, last-minute winners, and tightly contested finals has made...

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The Sport Marketeer

NWSL’s Historic Deal With Delta

Hiral Patel, March 24 2022

Delta Joining The Surging League With A “Significant Investment” For the longest time, fans of women’s soccer had to suffer through defunct leagues, mismanaged teams, and a lack of an overall structure to grow the game. In fact, the World Cup only introduced a women’s competition in 1991, 61 years after its inaugural tournament. However, investment...

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The Sport Marketeer

The MLB: Unlocked

Hiral Patel, March 24 2022

A Quick Look at the 2022 MLB Season How fans may feel after the drama, and how the brand may be impacted MLB fans, the nightmare is (mostly) over. The MLB lockout came to an end early yesterday afternoon (March 10), with the MLB owners coming to a tentative agreement on a collective bargaining agreement with the MLB Player’s Union. With the agreeme...

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