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PSG to NYC Earlier this week, French Ligue 1 and European powerhouse Paris Saint-Germain (PSG) has announced the opening of a new flagship store on the world-famous 5th Avenue in New York City. Now for a bit of background for those of you who don’t know, a flagship store is the lead store for a brand / retail chain. It acts as a retail showcase for...
Read MoreHow To Stand Out In All Of The Madness ncaa It’s 1970. The sun is shining, the temperature warm, and the FIFA World Cup is being hosted in Mexico. With a rumbling tone of excitement around the stadium, Peru is set to take on Pelé and Brazil. The match is about to begin but wait… Pelé, at the half, lowers to a knee and begins retying his shoes. One...
Read MoreWhat Canada Is Facing With Sports Betting When the Canadian government voted to legalize single-event sports betting in August 2021, the news came with lots of excitement - from sportsbooks, sports bettors, and sports and entertainment organizations. Over 6 months later, provinces like BC and Ontario have started to introduce sportsbooks through th...
Read MoreCanelo’s Next Two Fights Will Air On DAZN but With A Catch dazn For boxing fans around the world, a Canelo Alvarez title fight is as exciting as it gets. The 31-year-old Mexican fighter has been crowned the pound-for-pound champion by just about every ranking and is seen as the face of boxing. Last year, after knocking out Billy Joe Saunders and Ca...
Read MoreLeveraging Podiums For Your Brand tiktok/scotty james The Olympics are set to end in two days' time it’s evident that most stories from the games usually come from podiums - ranging from Cinderella stories, upsets, or sheer dominance of the sport (s/o Canada’s women’s hockey team). With that being the case, it’s clear that medal-winning athletes ha...
Read MoreCricket: The Crown Jewel of Asian Sport pti Last week, the Indian Premier League (IPL) wrapped up its player auction for the 2022 season. Instead of an entry draft or free agency period like we are used to from North American leagues, the IPL operates differently. At the end of each season, teams select up to four players on their roster to keep fo...
Read MoreDenver Broncos Sale marcin nowak A little over two weeks ago, the Pat Bowlen Trust announced that the Denver Broncos are officially up for sale and with that will likely have the biggest price tag in the history of sport in North America. The Broncos are currently valued at just under $4 billion USD, making it truly a massive sale when the time com...
Read MoreThe NBA Trade Deadline clutch points Months of drama, rumours, and tweets in the leadup to the NBA trade deadline came to a close yesterday afternoon. NBA twitter’s favourite rivalry of Woj vs. Shams was in full force yesterday, as fans were glued to their screens, refreshing every second to see the latest trade updates. The biggest deal of the day...
Read More$400M for a Kit Sponsorship FC Barcelona has had some pretty iconic kits over the past several decades including and not limited to the special UNICEF kits at the beginning of the Leo Messi Era, and the Qatar Airways logo during the Messi Suarez and Neymar domination of Europe. But now, Barcelona is close to agreeing on a new deal for their main sh...
Read MoreHow Athlete Branding Can Become The Great Equalizer owen sound attack It is of no surprise to hear that, not all sports are made up the same. Some leagues such as the NFL are compromised of 32 corporations rather than teams, that’s a given. However, many leagues, especially in Canada, are significantly smaller than these large organizations we see...
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