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In the latest episode of The Route podcast, host Christopher Nascimento sat down with Yianni Fountas, Head of Marketing at Montana’s BBQ & Bar. Yianni's career path is a testament to the power of adaptability, resilience, and embracing new opportunities.
Yianni’s journey began with aspirations of becoming a hockey player. However, like many, he found that life had other plans. He briefly considered a career in medicine before discovering his true passion lay in marketing and the restaurant industry. His story serves as a reminder that it’s okay to change direction if you’re not finding fulfillment in your current path.
During his time at Queen’s University, Yianni wasn’t just focused on academics; he made the most of his experience by getting involved in extracurricular activities and forging new connections. This balance between academics and extracurriculars played a crucial role in shaping his career. It’s a valuable lesson for students: university isn’t just about earning a degree; it’s about the experiences and connections you make along the way.
Interestingly, Yianni initially had an aversion to sales, a sentiment many people share. However, he eventually embraced sales as an essential skill, one that would prove valuable across various roles and industries. Challenging the negative stereotypes associated with sales allowed Yianni to grow in his career, underscoring the importance of being open to learning and development.
Yianni’s decision to pursue an MBA was another pivotal moment in his career. The advanced education provided him with new perspectives and opened doors to different career opportunities. He emphasizes that while an MBA might not lead directly to a specific job, the skills and insights gained are invaluable across various roles.
Working in the restaurant industry, Yianni found unique opportunities to connect directly with consumers and receive immediate feedback on marketing efforts. This direct engagement has been one of the most fulfilling aspects of his role at Montana’s. His experience highlights the importance of aligning your natural skills with your career goals, and how doing so can lead to both personal and professional satisfaction.
Yianni’s advice to his younger self is a valuable takeaway for anyone in their career: don’t rush to reach the top. Embrace your natural skills, enjoy the journey, and take the time to celebrate your accomplishments. It’s easy to get caught up in the pursuit of promotions and titles, but true fulfillment comes from the journey itself.
One of Yianni’s proudest accomplishments was securing the title sponsor rights to the Brier, a national curling championship in Canada. This partnership, along with others across different regions, significantly impacted brand loyalty and engagement for Montana’s. It’s a reminder of the power of strategic partnerships in building a brand.
Like many successful professionals, Yianni has faced challenges, including imposter syndrome and the feeling of being behind in his role. However, he has learned to recognize his value and continues to grow both personally and professionally. His story is a comforting reminder that feeling behind is normal, but it’s essential to acknowledge your worth and keep pushing forward.
Yianni Fountas’ career journey is a powerful example of the importance of embracing change, being open to new opportunities, and finding joy in the process. Whether you’re just starting out in your career or looking to make a change, Yianni’s story offers valuable insights and inspiration.
Stay tuned for more inspiring stories and insightful conversations on The Route.
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