Following Your North Star with President & CEO at Invest Ottawa, Sonya Shorey

Sonya Shorey, the President and CEO of Invest Ottawa, has had a career marked by innovation, impact, and a passion for communication. Growing up in a small town, Sonya had big dreams of making a global impact. Her journey, which started in journalism, evolved into a multifaceted career that has significantly influenced the tech and entrepreneurship ecosystem in Ottawa.

From Journalism to Technology: A Path of Influence

Sonya's career began in journalism, where her love for storytelling and communication took root. However, she quickly discovered that her true passion lay in the broader field of communications and influence. This realization led her to roles at Calian and Nortel, two major players in the tech industry, where she learned about the power of technology and the importance of networking.

Connecting Minds at CMC Microsystems

Sonya's career took a pivotal turn when she joined CMC Microsystems. In this role, she was instrumental in connecting researchers and industry experts in the field of microsystems. This experience not only broadened her understanding of the tech industry but also honed her skills in facilitating collaboration and innovation.

Entrepreneurship and Innovation: A New Chapter

With a wealth of experience under her belt, Sonya launched her own consulting practice, focusing on helping organizations secure funding and develop strategic plans. Her entrepreneurial spirit and deep understanding of the tech industry made her a sought-after consultant.

Her journey then led her to Bayview Yards, an innovation hub in Ottawa, where she played a key role in its growth and success. As Vice President of Strategy, Marketing, and Communications at Invest Ottawa, Sonya's influence continued to expand. Her ability to pitch and sell Ottawa's unique strengths to potential investors and companies became a cornerstone of her work.

Leading Invest Ottawa: A Vision for the Future

Today, as the CEO of Invest Ottawa, Sonya is dedicated to creating impact and fostering collaboration in the tech and entrepreneurship ecosystem. Her day-to-day activities involve working closely with clients, supporting programs and services, and hosting events to promote Ottawa's thriving tech scene.

Key Takeaways from Sonya Shorey's Career

• Passion for Storytelling: Sonya's background in journalism has been a powerful asset throughout her career, demonstrating that storytelling can be applied in various ways, including in the tech industry.
• The Power of Networking: Building strong relationships and a robust network has been crucial to Sonya's success. It's a reminder that who you know can be just as important as what you know.
• Embracing Risks: Sonya's willingness to step outside her comfort zone and take risks has led to significant personal and professional growth.
• Selling a City: Successfully pitching a city like Ottawa to investors involves understanding and communicating its unique strengths and opportunities.
• Promoting a Tech Ecosystem: Sonya's work involves not just strategic planning but also hands-on involvement with clients and events that support the growth of Ottawa's tech ecosystem.

Sonya Shorey’s journey is a testament to the impact that passion, communication, and strategic risk-taking can have on a career. Her story serves as an inspiration to those looking to make a difference in the tech industry and beyond.

Stay tuned for more inspiring stories and insightful conversations on The Route.

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