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Kicking Into The Holiday Spirit
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Facebook / @FC Cincinnati
Waking up on Christmas, coming downstairs, the milk glass empty, the plate of cookies gone, and seeing the big decorated tree with so many nicely wrapped presents under the tree; it's a Christmas dream. But for many around the world who aren't in as fortunate of a situation, their holiday seasons often look very different from the mainstream traditional idea of what Christmas looks like.
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FC Cincinnati is participating in some holiday cheer and improving its corporate social responsibility this Christmas by partnering with TQL and St. Vincent de Paul to make local families’ Christmas wishes come true.
The Orange & Blue sponsored 6 families in need in the Greater Cincinnati area by helping them purchase items on their wish lists. With the help of TQL, Gary the Lion, FCC’s mascot, delivered presents to St. Vincent de Paul and made many holiday dreams come true.
A great gesture from FCC to help its local families in need this holiday season and definitely a step in the right direction from the professional soccer team. FCC is showing the importance of corporate social responsibility and community outreach as well as the importance of partnering with companies such as TQL to help the less fortunate.
With the global pandemic impacting millions of lives across the world over the past two years, many people are in less fortunate situations than they were 2 years ago. Now more than ever, communities need to focus on helping one another. With the resources that many professional teams have and in partnership with businesses, these teams have the ability to make a difference in their communities.
Hopefully, FCC leads the way for future teams to carry on the corporate social responsibility and community help programs across North America and across the world. Teams are a part of the community in more ways than others and can use their social standing to make a difference in the world.
However, some have questioned the reasoning behind the charity. Some believe that it's just a photo opportunity for the team and company to make them look good in the public eye? What do you think? Let us know on Twitter or Instagram @whitewhalemktg
Is CSR a necessity for brands nowadays, or should it be left to charities and NPOs?
Published: December 24, 2021 - Issue 19 of The Sport Marketeer