/christophers-website-6418/images/CPT103405967_hd-u6ad8.jpeg)
NBA Partners with the Creators of Pokemon Go, Niantic to Enter the Metaverse
/christophers-website-6418/NBA_Partners_with_the_creators_of_Pokemon_Go_-_The_Sport_Marketeer-dbd1f.jpg)
NBA All-World, the new game from the creators of Pokemon Go, Niantic, which allows fans to compete against each other in the real world, opens up the Metaverse in the NBA.
Using geolocation, fans and players can challenge others to a one-on-one mini multiplayer game on their smartphones. However, this has been done before, with Pokemon Go and the Harry Potter game. This time, Niantic claims that All-World is a first-of-its-kind game that places NBA fans into the “real-world metaverse,”
NBA All-World is set to layer computer animations on top of the natural world when viewed through augmented reality glasses or smartphones. Additionally, the hopes are to turn the world into a basketball theme park, where points of interest will exist in numerous locations around the globe, allowing fans to get outside and explore while improving their All-World character by unlocking stamina or authentic shoes at specific locations.
Fans can explore various games and options in the NBA metaverse, with 1v1 games, King of the Court, and just practice modes, while exploring the real world through their AR device.
Marcus Matthews, the Senior Producer of NBA All-World commented that All-World debuts a new way to engage in sports gaming. He and Niantic believe in the future of AR and its place in the world and as such, they approach this new game with that metaverse future in mind.
Here at white whale mktg, we look at the big picture, and in terms of gaming and sports, this could just be the beginning. This could be the start of fans traveling in the real world, not for travel but for their gaming experience in the Metaverse combined with sports. Additionally, the potential to expand the Metaverse into VR with real players, teams, coaches, and fans is endless.
Overall, this is just stage one in the development of the relationship between technology and sports, and more are soon to come, you can count on that.
July 1, 2022 - Issue 45 of The Sport Marketeer