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The Story of March Madness With March coming to an end, the madness has certainly delivered. Number 15 seed Saint Peter’s has upset Number 2 Kentucky and Number 7 Murray State to reach the Sweet 16, where they’ll be taking on Number 3 seed Purdue later today (March 25). At the beginning of the tournament, we talked about how NCAA basketball athlete...
Read MoreTennis #1, Ash Barty Hangs It Up at 25 Ash Barty shocked the sporting world this week with her sudden and unexpected retirement from professional tennis. The reigning Australian Open champion posted an honest and heartfelt video on her social media accounts to explain her reasoning for her decision and stated that she no longer had the physical or...
Read MoreBlue & White Flipping to Black & Yellow Canadian music icon Justin Bieber is back at it again with another collaboration with a massive organization. First, it was Tim Hortons with the release of Bieber-inspired Timbits: TimBiebs. Now, the Toronto Maple Leafs will wear a Bieber-designed alternative jersey against the New Jersey Devils next week.
Read MoreEve Gascon Is Set To Make History Time is an interesting concept, especially as a sports fan. Our ability to grasp this concept varies immensely depending on what’s taking place. If our favourite team is struggling, we’ll lose all sense of reality and say we can’t remember the last time they won, when it was actually only last tuesday. Then there a...
Read MoreA Brand that Packs a Punch Byline: Mike Tyson’s latest cannabis product pays homage to one of his most famous moments Former Heavyweight Champion Mike Tyson has made headlines after his boxing career for many reasons - mostly for his outspoken behaviour, or the usual challenge to a fight. Recently, Tyson’s advocacy for cannabis has propelled his ve...
Read MorePlayers, Clubs, and Fans all have a Chance to Benefit from the Competition For most amateurs or semi-professional English football players, playing in an FA Cup match against a top division club might be the pinnacle of their career. The magic of the FA Cup, with all of its historic upsets, last-minute winners, and tightly contested finals has made...
Read MoreDelta Joining The Surging League With A “Significant Investment” For the longest time, fans of women’s soccer had to suffer through defunct leagues, mismanaged teams, and a lack of an overall structure to grow the game. In fact, the World Cup only introduced a women’s competition in 1991, 61 years after its inaugural tournament. However, investment...
Read MoreA Quick Look at the 2022 MLB Season How fans may feel after the drama, and how the brand may be impacted MLB fans, the nightmare is (mostly) over. The MLB lockout came to an end early yesterday afternoon (March 10), with the MLB owners coming to a tentative agreement on a collective bargaining agreement with the MLB Player’s Union. With the agreeme...
Read MorePSG to NYC Earlier this week, French Ligue 1 and European powerhouse Paris Saint-Germain (PSG) has announced the opening of a new flagship store on the world-famous 5th Avenue in New York City. Now for a bit of background for those of you who don’t know, a flagship store is the lead store for a brand / retail chain. It acts as a retail showcase for...
Read MoreHow To Stand Out In All Of The Madness ncaa It’s 1970. The sun is shining, the temperature warm, and the FIFA World Cup is being hosted in Mexico. With a rumbling tone of excitement around the stadium, Peru is set to take on Pelé and Brazil. The match is about to begin but wait… Pelé, at the half, lowers to a knee and begins retying his shoes. One...
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