/christophers-website-6418/images/CPT103405967_hd-u6ad8.jpeg)
What Canada Is Facing With Sports Betting When the Canadian government voted to legalize single-event sports betting in August 2021, the news came with lots of excitement - from sportsbooks, sports bettors, and sports and entertainment organizations. Over 6 months later, provinces like BC and Ontario have started to introduce sportsbooks through th...
Read MoreCanelo’s Next Two Fights Will Air On DAZN but With A Catch dazn For boxing fans around the world, a Canelo Alvarez title fight is as exciting as it gets. The 31-year-old Mexican fighter has been crowned the pound-for-pound champion by just about every ranking and is seen as the face of boxing. Last year, after knocking out Billy Joe Saunders and Ca...
Read MoreLeveraging Podiums For Your Brand tiktok/scotty james The Olympics are set to end in two days' time it’s evident that most stories from the games usually come from podiums - ranging from Cinderella stories, upsets, or sheer dominance of the sport (s/o Canada’s women’s hockey team). With that being the case, it’s clear that medal-winning athletes ha...
Read MoreCricket: The Crown Jewel of Asian Sport pti Last week, the Indian Premier League (IPL) wrapped up its player auction for the 2022 season. Instead of an entry draft or free agency period like we are used to from North American leagues, the IPL operates differently. At the end of each season, teams select up to four players on their roster to keep fo...
Read MoreDenver Broncos Sale marcin nowak A little over two weeks ago, the Pat Bowlen Trust announced that the Denver Broncos are officially up for sale and with that will likely have the biggest price tag in the history of sport in North America. The Broncos are currently valued at just under $4 billion USD, making it truly a massive sale when the time com...
Read MoreThe NBA Trade Deadline clutch points Months of drama, rumours, and tweets in the leadup to the NBA trade deadline came to a close yesterday afternoon. NBA twitter’s favourite rivalry of Woj vs. Shams was in full force yesterday, as fans were glued to their screens, refreshing every second to see the latest trade updates. The biggest deal of the day...
Read More$400M for a Kit Sponsorship FC Barcelona has had some pretty iconic kits over the past several decades including and not limited to the special UNICEF kits at the beginning of the Leo Messi Era, and the Qatar Airways logo during the Messi Suarez and Neymar domination of Europe. But now, Barcelona is close to agreeing on a new deal for their main sh...
Read MoreHow Athlete Branding Can Become The Great Equalizer owen sound attack It is of no surprise to hear that, not all sports are made up the same. Some leagues such as the NFL are compromised of 32 corporations rather than teams, that’s a given. However, many leagues, especially in Canada, are significantly smaller than these large organizations we see...
Read MoreHow To Heat Up The Olympics laurence griffiths/getty images The answer is today - Feb 4th, 2022. However, we just used the title as it’s the number 1 search related to the Olympics in Canada. There’s a reason for this, the Olympics unfortunately have lost a bit of their buzz. Of course, the pandemic and events taking place at all hours of the night...
Read MoreHas the NHL finally unlocked the secret of the spectacle? nhl If you’re reading this newsletter the day it landed into your inbox (sign up so you can be on top of it), you are just in time for the 2022 NHL All-Star Weekend. The day; or evening I should say, is finally upon us - starting with the Skills Competition on Friday night.
Read More