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Washington Commanders Logo And Uniforms

AJ Hewish, February 11 2022

The Good, The Bad, and… Ugly washington commanders/twitter Finally, after two years of planning as the Washington Football Team, the Washington franchise has announced its new name will be the Washington Commanders along with brand new logos, and uniforms. After controversy over the previous 87-year standing franchise name, Washington has finalized...

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Bringing The World Stage To NHL All-Star Weekend

Christopher Nascimento, February 11 2022

Why The NHL Should Consider A New Format gamewornauctions.net Over the last number of years, hockey fans have been looking forward to the 2022 Olympics. It was set to be the first time that the hockey world would have a best on best tournament in 8 years. Unfortunately, with the current status of COVID, the NHL has backed out of the competition and...

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Outside the Game, Inside the NBA

Hiral Patel, February 11 2022

Draymond Green Signs His Biggest Deal Yet TNT Draymond Green has been a polarising name in NBA debates across the continent. Some will argue that he’s overrated, others (myself included) will point to all the ways he adds value to the court and helps the splash brothers do their thing on the offensive side of the court. Regardless of how you feel a...

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Canada Soccer Making Noise Both On & Off The Pitch

AJ Hewish, February 11 2022

Alphonso Davies Cheers National Team From Twitch Stream CanMNT Last night, Canada took on Honduras in the World Cup Qualifiers and came away with an important 2-0 victory for the boys in red. However, Canada was without one of its star players: Alphonso Davies. But Davies was not far from the action. Sat at home, in front of his screen watching the...

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What Is An Athlete Partnership Worth?

Christopher Nascimento, February 11 2022

The Answer Both Athletes and Brands Need To Know Jeremy Caplan Slap your left cheek, then your right and ask yourself how much? And when? Each night before you go to bed, you’ll always remember the price of a dollar. These are some of the great words that I’ll never forget from one of my finance professors in the university. The reason I’m sharing...

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The CPL Draft’s Missed Opportunity

Christopher Nascimento, February 11 2022

What Could’ve Been with Joao Felix and the CPL Chant Photo/ CPL Last night, the 8 teams in the Canadian Premier League selected 1 player in each of the 2 rounds from Canadian university athletics, in the annual USports draft. We for sure learned our lesson regarding mock drafts - don’t trust them. We read three and the top pick in each one didn’t g...

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Prime Hydration: The New Player in the Hydration Space

Christopher Nascimento, February 11 2022

How They Will Compete with Gatorade DrinkPrime / Instagram KSI & Logan Paul, two of the biggest YouTubers/ Entertainers in recent memory have partnered up to create the latest hydration drink. The biggest difference between themselves and their competitors like, Gatorade, is they’re positioning themselves as not just a sports drink but a lifestyle...

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Drive to Survive: PGA's Turn on Netflix

AJ Hewish, January 14 2022

PGA Gets Netflix Series Keyur Khamar/PGA TOUR It’s already on the way for all you golf fans and sports fans out there. Netflix is teaming up with the PGA Tour and Box to Box Films to release an immersive documentary series that will follow the lives and stories of the top golf players in the world on the biggest stage in professional golf: the PGA...

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Categories With The Greatest Sports Marketing Potential

Christopher Nascimento, January 14 2022

What Brands Can Do To Capitalize on 2022 martechasia.net We’re two weeks into the new year, how’s it been so far? New year, new you? Or, new year, same you. Don’t worry, you don’t need to answer. In last week’s issue of The Sport Marketeer, the importance of the new year for potential partnerships was discussed. This issue we’re discussing this wee...

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The Italian Job

Hiral Patel, January 14 2022

How Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...

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