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The New York Times Purchases The Athletic The Athletic The phrase “New Year, New Me” is something you hear often this time of year when people make commitments to resolutions that may or may not last beyond the time this newsletter was sent to your inbox. For The Athletic, a subscription-based sports journalism platform - that statement will be mor...
Read MoreWhy January is a Key Month for Sports Marketing Bruce Bennett/ Getty Images The holidays have winded down and Christmas trees have hit the curb. People are now able to take a deep breath and go back to their day today. WRONG. If you’re in the sports marketing world the party is just getting started. You now may be wondering, wait, did I miss someth...
Read MoreWhat North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...
Read MoreWelcome to the Simulation NBA TopShot When we look back at the year that was 2021, it is impossible to ignore the impact of COVID-19, a pandemic that continues to impact lives across the world. Whether in the world of sports, fashion, music, or beyond – there is nothing more important than health. As a result, 2021 continued to require sports leagu...
Read MoreAthletes Put The Sports World on Notice in 2021 REUTERS/Sarah Meyssonnier Things change. People change. Feelings change too. Never thought the circumstances woulda changed you. But they did. Drake said it best and now athletes are saying it to the world of sports, and it’s time to wake up.
Read MoreThe Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.
Read MoreHow Teams Should Create Holiday Content Twitter / @Anaheim Ducks The holidays are fast approaching, and this is the time your social team can sink or swim. Every brand in sports is in the process of soon releasing its holiday post. Most scrape by with the basics while others would’ve been better off not participating. Yet, we’ll admit there are sti...
Read MoreKicking Into The Holiday Spirit Facebook / @FC Cincinnati Waking up on Christmas, coming downstairs, the milk glass empty, the plate of cookies gone, and seeing the big decorated tree with so many nicely wrapped presents under the tree; it's a Christmas dream. But for many around the world who aren't in as fortunate of a situation, their holiday se...
Read MoreA Masterclass in Holiday Marketing YouTube / @AldiUK What do Mother’s Day, Father’s Day, The Super Bowl, and Christmas have in common? The advertising. Audiences anticipate the most emotional, star-studded, and creative advertisements to come out during these “holidays”, and with Christmas right around the corner - we are targeted with Christmas/ho...
Read MoreThe Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...
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