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Madden Franchise Mode Comes to Life Kevin C. Cox/Fan Controlled Football / Getty Images Sport / Getty The world of streaming has revolutionized how fans watch sports on a screen. Improvements in fan engagement have taken platforms like Twitch to the forefront of streaming, where fans of video games (and also sports) are able to connect with the con...
Read MoreVikings & Seahawks Get Canada Twitter / @NFL345 After weeks, and countless discussions regarding how soccer can grow into the North American market, it’s time for a change of pace. In this article, we’ll be discussing how American Football plans on growing the game globally with the announcement of International Marketing Rights being granted to va...
Read MoreHears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...
Read MoreWhat’s Next for MLS MLS On Monday, the MLS announced the creation of a new league - the MLS Next Pro - which will begin their first season in 2022. The league plans to debut with 21 teams, in a 24 game season. The league plans to expand quickly, and have every MLS team with an affiliated MLS Next Pro franchise. The MLS Next Pro is a league designed...
Read MoreGetting Creative with Technology Anthony Hoyte / bicycling.com Wearable fitness technology brand Strava has reached a great milestone this past year in the fitness market. The number of activities recorded by Strava rose by 38% in 2021, indicating that this collected fitness market will continue to grow and grow as pandemic restrictions are easing...
Read MoreAthlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...
Read MoreWhat do Lebron and Liverpool Have in Store? AFP Don’t let the headline fool you - LeBron is still a Los Angeles Laker, and is still a basketball superstar (until Shams or Woj says otherwise), even though it would be very believable that LeBron found himself playing professionally in a different sport. However, we will soon see the king (or his like...
Read MoreWhy the EPL is Drawing Concerns Regarding Their Newest Partnership Category Original Photo: Michael Regan/ Getty Images If you haven’t heard of an NFT yet, you’re falling behind. Read this blog, previously made by the wwm team to enlighten you before you continue reading. Now that you, your mom, and all of your friends from university are caught up...
Read MoreNike’s Newest Venture. The Metaverse Done Right. Nike / Bloomberg In the world of ESports, the intersection between brands and the audience has always relied on engagement. As online platforms become the primary domain for consumers to interact with brands, a digital arms race has emerged to innovate and market to the online customer in bigger and...
Read MoreWhy A Top Club Would Invest in Esports FC Barcelona / Website Earlier this week, one of the biggest football clubs in the world FC Barcelona joined the Superliga, a league organized by the Professional Video Games League. In 2022, Barcelona will join the Superliga with their very own League of Legends esports team. It has been 2 years since Barcelo...
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