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What is an Athlete’s Post Worth? Source: white whale mktg What a time to be alive. The leaves are changing. Sun is shining and collegiate athletes in the NCAA are now eligible to profit off of their NIL. Amazing. But, before we go down the lane of candy canes and rainbows (we’ll get there soon don’t worry) we want to provide some examples and exper...
Read MoreThe Future of Streaming and Athlete Engagement Source: elle In North America, we’re spoiled to have insiders like Elliotte Friedman, Adrian Wojnarowski, and Adam Schefter breaking all the news and scoops on players and teams, at rates much faster than we can keep up with. Their appearances on TVs and Podcasts, along with exclusive interviews they h...
Read MoreIs The EPL Planning on Taking Over? Source: EPL Over the past few years, we have seen the NFL expand to reach international markets, with games being played in London at the Tottenham Hotspur Stadium and in Mexico. But now it may be time for one of the world’s most popular leagues in the world’s most popular sport to expand globally.
Read MoreDrake’s Newest Project Collabs With The NFL Source: tmz Last week, we talked about our wishlist before the start of the NFL season, and ultimately we wanted to see more exciting, bolder, and bigger branding activations. Well, it looks like ESPN was listening - not to us but probably to Drake, after coming to an agreement with the Toronto-born artis...
Read MoreHow Celebrities Are Impacting Sports Source: collider We’re seeing a new era of sport video games and with the release of FIFA 22, there are some new, but familiar faces, Ryan Reynolds and Rob McElhenney, two comedians known for roles such as Deadpool and mac from its always sunny in Philadelphia.
Read MoreWhy Athletes Need To Invest In Their Brand Before They Become Stars What a time it has been to be a Canadian sports fan! The Olympics. Women’s Soccer. Women’s Hockey. Men’s Soccer. And now Tennis! Both Leylah Fernandez (19) and Felix Auger-Aliassime (21) had themselves a tournament at the US Open, with their exposure and brand opportunities set to...
Read MoreCanada and USA Soccer Will Make Some Noise Source: CBC Over the past few decades, we have not seen a successful North American national soccer team, whether it’s Canada or the United States. Both teams have been consistently beaten by the world’s superpowers whether it’s losing to Brazil, Germany, Argentina, England, etc. But sometimes not even mak...
Read MoreWhat We’d Like To See This Season in the NFL Source: cleveland.com Thirty. It has been exactly 30 Sundays since the last meaningful NFL game was played on February 7th, 2021. But fear not, the NFL returned last night with Thursday Night Football featuring the Cowboys and Buccaneers. With games finally being played after a long off-season here are s...
Read MoreThe NWHL Rebrand Source: victorypress.org After a very exciting finish to the IIHF Ice Hockey Women’s World Championship last week (big shoutout to Canada and the 🐐 Marie-Philip Poulin), the buzz around hockey during the NHL offseason has been focused on the women’s side - and headlines continue to be made.
Read MoreThe Perfect Scenario for Manchester United Source: the wwm pod This transfer market has been literally been ridiculous. I mean, Messi going to PSG, Sergio Ramos, Donnarumma, Grealish, Lukaku, and so many more of the biggest names in the game have made transfers to other clubs, some even becoming record-breaking fees. But right now, all we care abou...
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