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Top 50 Most Marketable Athletes

Christopher Nascimento, October 27 2021

SportsPro & Zoomph Outline Athletes with the Greatest Marketability in 2021 Source: fangirlish.com When reading a list like Top 10 Richest People In America, Fastest Cars of The Year, or like now, the Top 50 Most Marketable Athletes in the World, right away names that you’re familiar with start coming to mind: Jeff Bezos? Bugatti? And possibly Rona...

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Fanatics Hits a Home-Run

Hiral Patel, October 27 2021

Merchandiser Strikes with Deal NBA, MLB, and NFL Player Associations Source: sportico.com The world of trading cards has exploded over the past few years, with card values rising exponentially, and the total asset class for trading cards surpassing multi-billions. You may have come across videos and stories of long lines outside department stores t...

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The NHL’s Newest Real Estate Deal

Hiral Patel, October 26 2021

Ads Have Been Approved for NHL Jersey’s Source: EveryDay Sens The world of sports is working on recovering from the pandemic, from the grassroots youth leagues to the biggest of the pro sports leagues - including the NHL. The NHL, which relies on gate revenue for 70% of total revenue, lost over $1 billion in revenue during the pandemic. Necessity b...

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Straight 7’s for Canadian Sports

Christopher Nascimento, October 25 2021

Single Event Gambling to Become Legal in Canada Source: SportsNet If you haven’t heard yet, you can now bet on sports in Canada. Yes, huge news! With that said, there is now a mad dash to get in on the action. Sports gambling companies are throwing advertising & sponsorship money into the Canadian sports industry to try and get a percentage of the...

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(Field of) Dreams Come True

Hiral Patel, October 24 2021

1989 Meets 2021 - MLB Edition Source: MLB The classic 1989 Kevin Costner movie, where a farmer hears a strange voice saying “if you build it, he will come.” and proceeded to build an entire baseball diamond on his property. Fast forward to 2021, and the field of dreams has returned, but this time with a 21st-century approach.

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Messi to PSG

AJ Hewish, October 23 2021

The Immediate Impact on The Club Source: SJR10 In last week’s newsletter (subscribe if you haven’t already), we discussed one of the bigger sports stories of the year. Messi left Barcelona! Now that he has officially signed with a new club, for the first time in his professional career, we can look at the impact he will have on them going forward.

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The End of an Era: What's Next for FIFA and EA

AJ Hewish, October 22 2021

Source: playstation.com One of the top-selling franchises each year, EA Sports FIFA has been the most played soccer (football) video game since 1993. With tens of millions of copies sold each year, their famous partnership is set to end. Their existing deal is set to expire next year, and the ongoing negotiations between EA and FIFA are not going w...

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A QB Controversy in Oklahoma

Hiral Patel, October 22 2021

How Two Top Prospects are Trying to Make the Most of Their Opportunity Source: thespun.com For anyone who knows college football or follows the top NFL draft-eligible prospects, Spencer Rattler is a household name - a top-ranked quarterback who is projected to be a franchise QB in the NFL, and potentially a top pick in the 2022 NFL draft. This past...

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How To Get Fans Back In The Stands

Christopher Nascimento, October 22 2021

What Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...

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NCAA QB Making a Splash in Hockey

Hiral Patel, October 22 2021

Florida Panthers NIL Program Source: Florida Panthers The NHL offseason is where players get to cash in on teams looking to make improvements to their roster. While fans get excited for the new players joining their favourite teams on the ice, the Florida Panthers are making a splash in their agency by signing a - quarterback?

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