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Childhood Imagination x Modern Technology Source: Reebok Technology is the way of the future and we are now seeing it become the future of the sport. Whether it’s eSports, VAR in soccer, Biomechanics for athletes, etc. But now it is being used for more than just in the sport itself.
Read MoreThe End of an Era Source: white whale mktg 15 years, x amount of games, x amount of goals, x amount of assists, and x amount of trophies. BUT NO MORE. That’s right. We all know the news that Lionel Messi, the disputed GOAT of soccer (it’s football but we’ll say soccer) is leaving his long-term club Barcelona.
Read MoreWhat’s Going to Happen Next? Source: Global News It’s August 2021. Wow! The CFL last played a game in the year 2019! We’re closing in on the 2-year mark since the league and players last touched the field, due to COVID. With that, a lot has changed for the league since then; needing financial aid from the Canadian Government, looking into a partner...
Read MoreCould the Bills Relocate to Austin? Source: The Pat McAfee Show As the Buffalo Bills negotiate with the city of Buffalo to build a new stadium, rumours have surfaced that the team may threaten a relocation to Austin, Texas if the team is unable to come to an agreement with the city of Buffalo. Whether it’s negotiation tactics or a genuine possibili...
Read MoreThe 2021 NBA Draft Source: Raptors HQ Last night, 60 dreams came true as the 2021 NBA Draft took place at Barclays Stadium in Brooklyn NY. The 2020 draft was scheduled to be hosted in Brooklyn, but the pandemic moved operations to ESPN’s studio in Connecticut and was hosted virtually. The sights, nerves, and excitement were packed into the arena as...
Read MoreThe Rise of eSports Source: Dezeen Sports have been around since the dawn of time since man could find ways to compete with one another in vigorously active and challenging ways. Sport has been evolving for thousands of years along with society itself and is now reaching its next point of evolution: esport.
Read MoreThe Impact of a Name Source: The NY Times If you haven’t heard already, the world is changing. One area, in particular, is the name of sports franchises. In recent memory, we’ve seen the Washington Redskins become the Washington Football Team, the Edmonton Eskimos to Elks, and now the Cleveland Indians are the Guardians. With many areas to consider...
Read MoreThe Impact of Major Advertisers Pulling their Commercials Source: The Olympics With the 2020 Opening Ceremonies set to take place today (Friday July 23rd), the Tokyo Summer Olympics are getting underway with a lot of questions and concerns. As reports of athletes contracting COVID-19 begin to raise doubts about the safety of participants, many wond...
Read MoreFormula E Looks at Marketing Themselves as Change. Accelerated. Source: Pinterest In April, Formula E officially released its new brand/marketing campaign moving forward in the world of professional racing. Similar to Formula 1, Formula E is a championship season where teams of electric vehicles race in the major cities across the world competing f...
Read MoreWhy NHL Players Will Be Paid Last Source: The Athletic It’s July 22, 2021. The NHL’s 2021 Seattle Expansion Draft just concluded last night and the sports world, or more specifically, the hockey world was a buzz. New club. New jerseys. NEW PLAYERS. What a time to be a sports fan.
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