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Tennis G.O.A.T. Takes on a New Challenge – Venture Capital Goodbyes are never easy, and when it comes to sports – a goodbye can bring any fan or athlete to tears. On Tuesday, one of Tennis’ biggest superstars (and the GOAT if you ask me) said goodbye to the game she has dominated for decades. Serena Williams announced that she will be moving on fro...
Read MoreFederer Partners with Barilla To Make Young Athlete’s Dream Come True 20 grand slams and 103 ATP singles titles. Easily one of the GOATs of the game, Roger Federer is still perfecting a sportsman's life. Recently, Federer has shown his talent off the court with his partnership and collaboration with Barilla pasta, starring in ads that hit right in...
Read MoreFernandez Shines in Numerous Campaigns During Canadian Open With the Canadian Open, currently branded as the National Bank Open presented by Rogers (ca-ching), taking place the stars of tennis flocked to both Montreal and Toronto to compete on the court. Going into these events it can be difficult to decipher which athletes will come out on top, ho...
Read MoreWomen’s Soccer Leads The Charge Following The Euros Maya Angelou has a great quote that I enjoy referring to, it goes like this: when people show you who they are, believe them. This quote is typically in reference to the action of others, however, I think the theme of this quote is shared across various circumstances. An example of this could be p...
Read MoreUtilizing The Newest Social Platform To Your Advantage Similar to the English Premier League top 4 race, the social media landscape are established competitors, some competitors that need to be revamped, and then every year or two there is a new team that comes out of nowhere fighting for one of those spots. Now there is a new platform called BeRea...
Read MoreDrama in F1 Heading into the Summer Break Coming out of the Hungarian Grand Prix at the end of July, the world of F1 was talking about the usual suspects – Verstappen, Hamilton, Red Bull, Mercedes, and even Ferrari. However, this past week has turned all the attention away from the current season and the leaderboard.
Read MoreImproved Fan Experiences Coming to Toronto Soon The Rogers Centre, formerly known as the SkyDome, has been a topic of discussion around Toronto for several years now. Many fans have voiced their concerns about the long-term viability of the Blue Jays' home. In 2020, the concerns were addressed when Mark Shapiro, President, and CEO of the Blue Jays,...
Read MoreEPL Giants Partner With YouTubers & PRIME Hydration Drink Recently, partnerships in sports have been causing a SPLASH… see what I did there? The beverage and hydration space in particular has resulted in the most headline-worthy news: Changing Things Up: BioSteel Signs NHL, Gatorade Drops Sponsorship Deals With NHL and Others, and more.
Read MoreSouth Africa Looks To Launch Their Own Domestic Cricket League Over the last year, the sport of cricket has made its way into global headlines for a few reasons – ones that we’ve talked about in previous editions of The Sport Marketeer. Numbers talk, and the numbers coming out of the IPL have been nothing to glance over. From the Indian Premier Lea...
Read MoreTaking a Nosedive Into The Flair Airlines x CEBL Partnership There’s something to be said about how fun it is to see a seamless brand activation come to life in the world of sports. Some partnerships make noise based on the sheer size of the brands and dollars involved (as they say, money talks). In a world of dollars and numbers, how can the small...
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