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Marshawn Lynch and Macklemore Join Seattle Kraken The value of professional sports organizations has skyrocketed in recent years. Higher viewership, more expensive television packages, increased merchandise options, and better communication with supporters have all contributed to the growth of sports franchises. In 2011, the combined value of the t...
Read MoreThe Launch of FIFA’s Own Streaming Platform FIFA announced this week that they are planning to release their own streaming platform service to compete with traditional media platforms and other services such as DAZN. However, FIFA plans to release the service fully free and largely featuring documentaries and some live games at the launch. The plan...
Read MoreChris Pronger Launches Twitter Account Sharing Experiences In his prime, Chris Pronger was the best all-around defenceman in the NHL. Those who never had a chance to watch him play missed a player who could do it all for a very long time. Playing in over 1100 games in his career, Pronger is known as one of the best defencemen in NHL history and eve...
Read MoreCommanders, MLS sign Influencers to Improve Their Social Brand The evolution of the smartphone has given anyone the capability to go viral and make their stamp on the virtual world. It’s no secret that athletes are able to leverage social media to engage with brands and their audience - some teams in particular are well equipped to unlock the secre...
Read MoreTheScore Bet Coming In With A Bang For centuries, betting on sports has been a common activity, whether it was betting shillings on a horse race in the 19th century or simply betting on who would win the Superbowl with your friends. However, now betting has changed entirely. Without the need for bookies, most professional sports betting is done onl...
Read MoreHow Former Basketball Pros Are Set To Become The Next Real Estate Moguls What happens after the lights are shut off on an athlete’s playing career, and they decide to call it a career? Many continue to stay close to the game in coaching, management, or broadcasting related roles – whereas others venture off into the twilight and enjoy the retired l...
Read MoreJack Grealish Signs With Gucci It wasn’t too long ago when football players and fashion designers could not be pictured in the same room. Traditionally, football is a working-class sport where simplicity and cost-effectiveness were standard. Managers preferred for players to stay grounded and avoided drawing attention to themselves as it could pote...
Read MoreRecapping white whale mktg Founder's, Christopher Nascimento, Keynote Over the past weekend, the uOttawa Sport Business Club hosted their annual Sport Management Conference. In a weekend filled with interesting panellists, interactive workshops, and exciting giveaways, white whale mktg. founder Chris Nascimento’s keynote on the Revolution of Athlet...
Read MoreNHL Rivals take on a new domain – Breakfast Cereal For NHL fans, the Leafs-Bruins rivalry has become one of the most popular battles to watch over the past decade. The Atlantic division opponents have met multiple times in the playoffs; and if you’re a Boston Bruins fan, you may not consider it much of a rivalry. Regardless of where your loyalties...
Read MoreReady For The World Stage For the first time since the 1986 World Cup in Mexico, Canada is going to the biggest stage in international soccer. After Sunday, 4-0 victory over Jamaica, thanks to goals by Cyle Larin, Tajon Buchanan, Junior Hoilett, and a Jamaican OG, Canada secured the top spot in the World Cup Qualifiers CONCACAF Division, ahead of t...
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