Robin Hood of the EPL

Returning Manchester United to its Former Glory

It has been a truly disappointing season so far for Manchester United and Manchester United fans. Not only has this season been a nightmare, losing both games of the first season, placing at the bottom of the Premier League table for the first time since the 1930s.

Ever since the departure of Man Utd’s greatest ever manager Sir Alex Ferguson in 2013, the Man Utd ownership has been lackluster ineffective signings, financial investment, and overall performance, failing to win the league trophy since that 2013 season, despite having won the league 20 times, more than any other team in the league.

Why is this happening? Well, many people have blamed the managers such as Jose Mourinho, David Moyes, and even Ole Gunnar Solskjaer, in addition to the underachieving players at the club who failed to live up to united standards including Paul Pogba, Angel Di Maria, Romelu Lukaku, and Memphis Depay.

The Glazer family who owns Manchester United appear to always invest their funds in buying ridiculously over-priced players from around the world. Many believe the only reason they do so is to boost their marketing efforts. If you’ve read our articles, last year we analyzed Manchester United’s social media marketing efforts when announcing Cristiano Ronaldo’s return to the club.

But now it's the end of the line for the Glazer family, with Manchester United fans set to protest their upcoming match against Liverpool. Additionally, it now appears that Britain’s richest man Jim Ratcliffe is interested in a full takeover of Manchester United ownership.

Sources close to Ratcliffe said the billionaire is interested and wants to help rebuild the team.

Well, it’s about damn time.

With this potential new ownership takeover, it could spark a new era for Manchester United. With better ownership of Man Utd, the whole business and marketing side will forever change. Currently, many fans refuse to buy new jerseys, subscribe to MU TV, or even attend games, as it just puts money into the hands of the Glazer family.

It could be the start of a new dynasty for Manchester United. With money being reinvested into the club, into better players, support for the manager, and actual success, it can finally be the return of the old Manchester United

August 19, 2022 - Issue 52 of The Sport Marketeer