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A Route with Vestible Founders Parker Graham and Yves Batoba In the latest episode of The Route, host Christopher Nascimento had an enlightening conversation with Parker Graham and Yves Batoba, the visionary minds behind Vestible. Their company, Vestible, is on a mission to revolutionize the relationship between athletes and their fans through...
Read MoreIs TwoYay the next big marketplace for college athletes? Barstool Sports has launched the newest NIL platform for college athletes to profit off of their name, image, and likeness - TwoYay. This latest tool in the marketplace will allow Barstool to use their audiences to grow the platform, but also connect their advertisers to the pool of Barstool...
Read MoreBills WR takes gender reveal to the next level When the Buffalo Bills and LA Rams kicked off the 2022-23 NFL season last Thursday, over 21.3 million viewers tuned in for the marquee matchup. The 31-10 victory was a delight for Bills fans everywhere – but a few Bills fans, in particular, enjoyed the night a little more than everyone else.
Read MoreWhose jersey are you getting? On Thursday, another milestone was set in the NIL world. You are now able to purchase a college athlete's jersey through Fanatics. More than 40 schools and over 4,300 athletes are available via the new college football store. Gone are the days of seeing the generic college jerseys - no nameplate, just the number. Fanat...
Read MoreGatorade releases an ode to Serena’s legacy off the court When the US Open began earlier this week, the world had its eyes on their TVs and phones – as Serena Williams took the court in her final tournament. Stars like LeBron James flocked to social media to shout out Williams, and celebrities like Zendaya were amongst the tens of thousands in atte...
Read MoreNew York Jets CB, Ahmad ‘Sauce’ Gardner partners with Buffalo Wild Wings For decades, top athletes around the world endorse products and collaborate with some of the world’s top brands such as Cristiano Ronaldo’s CR7 Mercurial cleats with Nike and most famously, the Jordan brand with Nike and Michael Jordan. Well if 2022 has taught us anything in t...
Read MoreLSU QB Quits Football but Continues to Provide Brands with Value The NCAA’s Name, Image, and Likeness (NIL) deals keep getting crazier and crazier as we approach the start of this year’s NCAA seasons. If you haven’t been following, the NCAA updated its regulations regarding athlete sponsorships to allow current student-athletes to earn income from...
Read MoreFernandez Shines in Numerous Campaigns During Canadian Open With the Canadian Open, currently branded as the National Bank Open presented by Rogers (ca-ching), taking place the stars of tennis flocked to both Montreal and Toronto to compete on the court. Going into these events it can be difficult to decipher which athletes will come out on top, ho...
Read MoreWomen’s Soccer Leads The Charge Following The Euros Maya Angelou has a great quote that I enjoy referring to, it goes like this: when people show you who they are, believe them. This quote is typically in reference to the action of others, however, I think the theme of this quote is shared across various circumstances. An example of this could be p...
Read MoreUtilizing The Newest Social Platform To Your Advantage Similar to the English Premier League top 4 race, the social media landscape are established competitors, some competitors that need to be revamped, and then every year or two there is a new team that comes out of nowhere fighting for one of those spots. Now there is a new platform called BeRea...
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