/christophers-website-6418/images/CPT103405967_hd-u6ad8.jpeg)
Drama in F1 Heading into the Summer Break Coming out of the Hungarian Grand Prix at the end of July, the world of F1 was talking about the usual suspects – Verstappen, Hamilton, Red Bull, Mercedes, and even Ferrari. However, this past week has turned all the attention away from the current season and the leaderboard.
Read MoreThe NBA Draft Brings New Activations to a Star-Studded Night There will never be a single word or phrase that can summarise the nerves, emotions, and anticipation of NBA draft night, as 60 young stars get to start the next step of making their professional dreams come true. The NBA draft has become significant for many things, including the constan...
Read MoreFrom the CPL to the MLS, and a Royal Performance to Cap it Off Some of the best stories in sports are the ones that are told the least. The comebacks, the Davids vs. the Goliaths, and even the nice guy who finishes first. Last week, Canadian soccer fans got to follow along the journey of goalkeeper Niko Giantsopoulos - in a series of events no one...
Read MoreTom Brady Signs With Fox For $375M After Retirement It wasn’t long ago when NFL fans thought they had seen the last of Tom Brady. After announcing his retirement from professional football, many fans were disappointed that he would be ending his legendary career. Fast forward a month later, and Brady quickly gave up on his retirement to spend at le...
Read MoreRecapping white whale mktg Founder's, Christopher Nascimento, Keynote Over the past weekend, the uOttawa Sport Business Club hosted their annual Sport Management Conference. In a weekend filled with interesting panellists, interactive workshops, and exciting giveaways, white whale mktg. founder Chris Nascimento’s keynote on the Revolution of Athlet...
Read MoreNHL Rivals take on a new domain – Breakfast Cereal For NHL fans, the Leafs-Bruins rivalry has become one of the most popular battles to watch over the past decade. The Atlantic division opponents have met multiple times in the playoffs; and if you’re a Boston Bruins fan, you may not consider it much of a rivalry. Regardless of where your loyalties...
Read MoreThe Story of March Madness With March coming to an end, the madness has certainly delivered. Number 15 seed Saint Peter’s has upset Number 2 Kentucky and Number 7 Murray State to reach the Sweet 16, where they’ll be taking on Number 3 seed Purdue later today (March 25). At the beginning of the tournament, we talked about how NCAA basketball athlete...
Read MoreTennis #1, Ash Barty Hangs It Up at 25 Ash Barty shocked the sporting world this week with her sudden and unexpected retirement from professional tennis. The reigning Australian Open champion posted an honest and heartfelt video on her social media accounts to explain her reasoning for her decision and stated that she no longer had the physical or...
Read MoreEve Gascon Is Set To Make History Time is an interesting concept, especially as a sports fan. Our ability to grasp this concept varies immensely depending on what’s taking place. If our favourite team is struggling, we’ll lose all sense of reality and say we can’t remember the last time they won, when it was actually only last tuesday. Then there a...
Read MoreLeveraging Podiums For Your Brand tiktok/scotty james The Olympics are set to end in two days' time it’s evident that most stories from the games usually come from podiums - ranging from Cinderella stories, upsets, or sheer dominance of the sport (s/o Canada’s women’s hockey team). With that being the case, it’s clear that medal-winning athletes ha...
Read More