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The NBA Trade Deadline clutch points Months of drama, rumours, and tweets in the leadup to the NBA trade deadline came to a close yesterday afternoon. NBA twitter’s favourite rivalry of Woj vs. Shams was in full force yesterday, as fans were glued to their screens, refreshing every second to see the latest trade updates. The biggest deal of the day...
Read MoreHow To Heat Up The Olympics laurence griffiths/getty images The answer is today - Feb 4th, 2022. However, we just used the title as it’s the number 1 search related to the Olympics in Canada. There’s a reason for this, the Olympics unfortunately have lost a bit of their buzz. Of course, the pandemic and events taking place at all hours of the night...
Read MoreDraymond Green Signs His Biggest Deal Yet TNT Draymond Green has been a polarising name in NBA debates across the continent. Some will argue that he’s overrated, others (myself included) will point to all the ways he adds value to the court and helps the splash brothers do their thing on the offensive side of the court. Regardless of how you feel a...
Read MoreWhat North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...
Read MoreAthletes Put The Sports World on Notice in 2021 REUTERS/Sarah Meyssonnier Things change. People change. Feelings change too. Never thought the circumstances woulda changed you. But they did. Drake said it best and now athletes are saying it to the world of sports, and it’s time to wake up.
Read MoreThe Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.
Read MoreThe Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...
Read MoreHears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...
Read MoreAthlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...
Read MoreWhat’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...
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