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The Sport Marketeer

(Field of) Dreams Come True

Hiral Patel, October 24 2021

1989 Meets 2021 - MLB Edition Source: MLB The classic 1989 Kevin Costner movie, where a farmer hears a strange voice saying “if you build it, he will come.” and proceeded to build an entire baseball diamond on his property. Fast forward to 2021, and the field of dreams has returned, but this time with a 21st-century approach.

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The Sport Marketeer

Indians to Guardians

Christopher Nascimento, October 16 2021

The Impact of a Name Source: The NY Times If you haven’t heard already, the world is changing. One area, in particular, is the name of sports franchises. In recent memory, we’ve seen the Washington Redskins become the Washington Football Team, the Edmonton Eskimos to Elks, and now the Cleveland Indians are the Guardians. With many areas to consider...

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