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Biosteel

The Sport Marketeer

Changing Things Up: BioSteel Signs NHL

AJ Hewish, July 15 2022

BioSteel Takes Over Hockey For Gatorade Since 2006, the iconic sports performance drink Gatorade has dominated the NHL as their official sports drink sponsor. However, a new competitor entered the market in recent years: Mike Cammalleri’s BioSteel. Focusing on their all-natural ingredients, essential electrolytes, and zero sugar, more and more of t...

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