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RBC Canadian Open to Return After 2-year Hiatus The greens will be greener than ever next week, as the PGA tour comes up North for the first time in 2 years. The RBC Canadian Open is scheduled to tee-off next week at St. George's Golf Course in Etobicoke, Ontario – and golf fans should be excited for the return of the tour to Canada. With talent li...
Read MoreHow To Stand Out In All Of The Madness ncaa It’s 1970. The sun is shining, the temperature warm, and the FIFA World Cup is being hosted in Mexico. With a rumbling tone of excitement around the stadium, Peru is set to take on Pelé and Brazil. The match is about to begin but wait… Pelé, at the half, lowers to a knee and begins retying his shoes. One...
Read MoreThe Good, The Bad, and… Ugly washington commanders/twitter Finally, after two years of planning as the Washington Football Team, the Washington franchise has announced its new name will be the Washington Commanders along with brand new logos, and uniforms. After controversy over the previous 87-year standing franchise name, Washington has finalized...
Read MoreThe Answer Both Athletes and Brands Need To Know Jeremy Caplan Slap your left cheek, then your right and ask yourself how much? And when? Each night before you go to bed, you’ll always remember the price of a dollar. These are some of the great words that I’ll never forget from one of my finance professors in the university. The reason I’m sharing...
Read MoreWhat Could’ve Been with Joao Felix and the CPL Chant Photo/ CPL Last night, the 8 teams in the Canadian Premier League selected 1 player in each of the 2 rounds from Canadian university athletics, in the annual USports draft. We for sure learned our lesson regarding mock drafts - don’t trust them. We read three and the top pick in each one didn’t g...
Read MoreThe Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.
Read MoreThe Launch of Brady Brand Brady Brand We’re in the business of athlete brands. Therefore, when we hear some big news in the space, you know we have to touch on it. Tom Brady, the goat, has officially launched his own apparel company named Brady Brand. The brand looks to take athleisure wear to the next level by using the latest innovations in profe...
Read MoreHears What We Learned @Juventus / TikTok white whale mktg just turned one at the beginning of December 2021. With that, it means the company has been around for the emergence of new social trends - short-form content. The issue? We weren’t utilizing this tool enough and from our meetings, there’s still a lot of athletes and brands that were in the...
Read MoreAthlete’s and Their Brands AP Photo /Danny Karnik CR7. JE11. TB12. Ric3. Shall I go on? CP3. Had to get one more in there. If you’re reading this, you want the good stuff - how do you grow an athlete’s brand? First, be original. Be unapologetically you. But, what if you suck as a human? Don’t build a brand. People see right through it, consumers an...
Read MoreWhy Did They Create Such A ***** Jersey? New Jersey Devils / Twitter A picture says 1000 words. In this case, it says one. Jersey. The New Jersey Devils of the NHL launched their new third jersey it is also the first time they’ve released a jersey that didn’t pay homage to their history or the traditional ‘NJ’ with devil horns and tail logo. With t...
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