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Business Development

Pickled

What's Pickled

Pickled, September 7 2024

Why Pickled? Simply put, Pickled, will focus on bringing a new social + sport option to those in Ottawa. However, if you’re wondering “What does that mean?”, let’s dive into it further. For better or worse, Ottawa has been dubbed a “boring city”. If you happen to live in the capital like we do, we can see both sides to that argument. We’re...

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The Route Podcast

Following Your North Star with President & CEO at Invest Ottawa, Sonya Shorey

The Route, August 27 2024

Sonya Shorey, the President and CEO of Invest Ottawa, has had a career marked by innovation, impact, and a passion for communication. Growing up in a small town, Sonya had big dreams of making a global impact. Her journey, which started in journalism, evolved into a multifaceted career that has significantly influenced the tech and...

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The Route Podcast

Buy Stock In Your Favourite Athletes

The Route, April 11 2024

A Route with Vestible Founders Parker Graham and Yves Batoba In the latest episode of The Route, host Christopher Nascimento had an enlightening conversation with Parker Graham and Yves Batoba, the visionary minds behind Vestible. Their company, Vestible, is on a mission to revolutionize the relationship between athletes and their fans through...

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The Route Podcast

Navigating Academia vs Entrepreneurship: Insights from Austin Trudeau's Journey

The Route, April 2 2024

In episode 164 of The Route - podcast, Austin Trudeau generously shared his remarkable journey from studying psychology to venturing into entrepreneurship, ultimately leading to his involvement with the Rydel Franchise Group. His story offers invaluable insights into the intersection of academia and practical business experience, highlighting the...

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The Route Podcast

From Dropout to CTO: The Inspiring Journey of Filip Slatinac

The Route, March 27 2024

In the latest episode of The Route, host Christopher Nascimento sits down with Filip Slatinac, the co-founder and Chief Technology Officer (CTO) of Noibu, to delve into his remarkable career journey. From dropping out of school to self-teaching coding and eventually founding a successful tech company, Filip's story is one of perseverance,...

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The Sport Marketeer

white whale mktg signs Badminton Canada

Christopher Nascimento, October 14 2022

Developing Partnerships for a National Sports Organization The other day, white whale mktg released a video announcing their latest client in Badminton Canada. A step into the sports property business that was a long time in the making where the Ottawa-based sports marketing company will provide partnership marketing development

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The Sport Marketeer

Lebron’s Taking His Talents To…

AJ Hewish, October 14 2022

Major League Pickleball Announces Lebron James as One of Many Investors We’ve all heard of the MLB, the NBA, the MLS, the NFL, and many more major sports leagues in North America and across the globe. Well, there’s a new player in town, and it’s been backed by one of the GOATs of basketball: Lebron

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The Sport Marketeer

Chelsea FC Ready for Football Evolution

AJ Hewish, September 16 2022

New EPL Owner making some noise For Chelsea Football Club, the past several years have been interesting. Most notably, winning the Champions League and even new club ownership. With this ownership, there is another page in the story for Chelsea in the public media as their new owner, Todd Boehly, has shown his hand for what he plans to be the futur...

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The Sport Marketeer

NFL Partners with ITV

AJ Hewish, September 9 2022

Steps to growing Football internationally Since 2007 the NFL has played numerous league games in what came to be known as the international series, in various countries around the world including Mexico, Germany, and England. Most notably, the NFL has played 30 games in England since 2007, playing at England’s iconic Wembley Stadium, Twickenham, an...

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The Sport Marketeer

The Future of Golf Starts Now

AJ Hewish, August 29 2022

Tiger Woods and Rory McIlroy launch tech-based Golf league These last few months have been extremely controversial with the introduction of the PFA Tour’s first possible massive competitor: LIV Golf. But now, the PGA is hitting back, and there are no other two players to hit back at the industry than Tiger Woods and Rory McIlroy.

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