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Edmonton Loses Out, 10 Group Stage Matches for Canadian Cities It’s official, the 2026 FIFA World Cup will be played in two Canadian cities, Toronto and Vancouver! The announcement marks the first time that a Men’s World Cup match is played in Canada. The two cities are expected to share 10 out of the 60 Group Stage matches while three Mexican citi...
Read MoreIPL Secures New Media Rights Deal, 2nd to Only NFL in Value A few months ago, when the Indian Premier League was set to commence its 15th season, we took a look at the rise of cricket globally, and how the IPL was primed to grow exponentially. After the two-month tournament ended with the expansion Gujarat Titans taking the title in their inaugural...
Read MoreRBC Canadian Open to Return After 2-year Hiatus The greens will be greener than ever next week, as the PGA tour comes up North for the first time in 2 years. The RBC Canadian Open is scheduled to tee-off next week at St. George's Golf Course in Etobicoke, Ontario – and golf fans should be excited for the return of the tour to Canada. With talent li...
Read MoreJ-Cole Signs In the Canadian Elite Basketball League We’ve seen celebrities courtside, in ownership suites, and even playing in all-star celebrity games - but we have never seen something like this in our lifetime. J-Cole. Jermaine. Cole. The man who went double platinum with no features and is regarded by many as one of the best rappers in the gam...
Read MoreRiot Games Announces Valorant Changes To Emulate League Of Legends Competition Last week, Riot Games announced how they will be changing the ESports scene for Valorant. The video game developer behind League of Legends wants to replicate the same success for Valorant, with the introduction of leagues across international markets. In 2023, Valorant...
Read MoreAmazon Prime Video’s Partnerships With the NFL, MLB, and Latest MMA Deals This week, ONE Championship announced that they had partnered with Amazon Prime Video to showcase 12 live mixed martial arts events annually for the next 5 years. The deal further increases Amazon’s investment in the live sports market after agreements with the NFL and MLB ea...
Read MoreMarshawn Lynch and Macklemore Join Seattle Kraken The value of professional sports organizations has skyrocketed in recent years. Higher viewership, more expensive television packages, increased merchandise options, and better communication with supporters have all contributed to the growth of sports franchises. In 2011, the combined value of the t...
Read MoreHow Former Basketball Pros Are Set To Become The Next Real Estate Moguls What happens after the lights are shut off on an athlete’s playing career, and they decide to call it a career? Many continue to stay close to the game in coaching, management, or broadcasting related roles – whereas others venture off into the twilight and enjoy the retired l...
Read MoreVikings & Seahawks Get Canada Twitter / @NFL345 After weeks, and countless discussions regarding how soccer can grow into the North American market, it’s time for a change of pace. In this article, we’ll be discussing how American Football plans on growing the game globally with the announcement of International Marketing Rights being granted to va...
Read MoreNike’s Newest Venture. The Metaverse Done Right. Nike / Bloomberg In the world of ESports, the intersection between brands and the audience has always relied on engagement. As online platforms become the primary domain for consumers to interact with brands, a digital arms race has emerged to innovate and market to the online customer in bigger and...
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