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The Sport Marketeer

Leveraging Brand To Enter A New Stratosphere

AJ Hewish, April 8 2022

TheScore Bet Coming In With A Bang For centuries, betting on sports has been a common activity, whether it was betting shillings on a horse race in the 19th century or simply betting on who would win the Superbowl with your friends. However, now betting has changed entirely. Without the need for bookies, most professional sports betting is done onl...

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The Sport Marketeer

The Rise of North America in the World of Soccer

AJ Hewish, October 31 2021

Canada and USA Soccer Will Make Some Noise Source: CBC Over the past few decades, we have not seen a successful North American national soccer team, whether it’s Canada or the United States. Both teams have been consistently beaten by the world’s superpowers whether it’s losing to Brazil, Germany, Argentina, England, etc. But sometimes not even mak...

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The Sport Marketeer

Straight 7’s for Canadian Sports

Christopher Nascimento, October 25 2021

Single Event Gambling to Become Legal in Canada Source: SportsNet If you haven’t heard yet, you can now bet on sports in Canada. Yes, huge news! With that said, there is now a mad dash to get in on the action. Sports gambling companies are throwing advertising & sponsorship money into the Canadian sports industry to try and get a percentage of the...

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