Cebl

How Brand Activations Can Takeoff

Hiral Patel, July 22 2022

Taking a Nosedive Into The Flair Airlines x CEBL Partnership There’s something to be said about how fun it is to see a seamless brand activation come to life in the world of sports. Some partnerships make noise based on the sheer size of the brands and dollars involved (as they say, money talks). In a world of dollars and numbers, how can the small...

The Sport Marketeer

What Comes After ‘The Off-Season’

Hiral Patel, May 20 2022

J-Cole Signs In the Canadian Elite Basketball League We’ve seen celebrities courtside, in ownership suites, and even playing in all-star celebrity games - but we have never seen something like this in our lifetime. J-Cole. Jermaine. Cole. The man who went double platinum with no features and is regarded by many as one of the best rappers in the gam...