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Riot Games Announces Valorant Changes To Emulate League Of Legends Competition Last week, Riot Games announced how they will be changing the ESports scene for Valorant. The video game developer behind League of Legends wants to replicate the same success for Valorant, with the introduction of leagues across international markets. In 2023, Valorant...
Read MoreHow Things Will Change Over The Next Decade Over the past several years we have seen the rise of a new competitor in the global sporting contest: Esports. From the likes of COD League, eFIFA Premier League, to Formula1 Esports Series, Esports is challenging the traditional modes of sports by revolutionizing them to the 20th Century.
Read MoreNike’s Newest Venture. The Metaverse Done Right. Nike / Bloomberg In the world of ESports, the intersection between brands and the audience has always relied on engagement. As online platforms become the primary domain for consumers to interact with brands, a digital arms race has emerged to innovate and market to the online customer in bigger and...
Read MoreWhy A Top Club Would Invest in Esports FC Barcelona / Website Earlier this week, one of the biggest football clubs in the world FC Barcelona joined the Superliga, a league organized by the Professional Video Games League. In 2022, Barcelona will join the Superliga with their very own League of Legends esports team. It has been 2 years since Barcelo...
Read MoreThe Future of Streaming and Athlete Engagement Source: elle In North America, we’re spoiled to have insiders like Elliotte Friedman, Adrian Wojnarowski, and Adam Schefter breaking all the news and scoops on players and teams, at rates much faster than we can keep up with. Their appearances on TVs and Podcasts, along with exclusive interviews they h...
Read MoreThe Rise of eSports Source: Dezeen Sports have been around since the dawn of time since man could find ways to compete with one another in vigorously active and challenging ways. Sport has been evolving for thousands of years along with society itself and is now reaching its next point of evolution: esport.
Read MoreA few days ago on our Instagram account @whitewhalemktg we put out a poll, "which video game console would you want us to start streaming on PS4 vs PS5?". The response was amazing, as it always is when it comes to gaming content, the result? Well let's just say the company card was charged just over $700 CAD... in order to fulfill 70% of our follow...
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