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Formula 1

The Sport Marketeer

Making Dreams Come True with F1

AJ Hewish, October 21 2022

Formula 1 Brings Immersive Arcade experience to Fans If you ever went to an arcade with your friends as a kid you surely remember the old driving games that you would spend hours on—racing against your friends sitting in front of the 90s-era screen with the steering wheel in front of you. Well F1 is bringing the nostalgia back to the big

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The Sport Marketeer

McLaren: Racing into the Future of Partnerships

Christopher Nascimento, October 21 2022

McLaren Racing & Seamless Digital Bring Digital Advertising to F1 Cars Beginning with the United States Grand Prix, McLaren Racing will have a two-system display available on the cockpits of their MCL36 cars. This latest addition will remain on the cars for the remainder of the 2022 season whilst also providing an outlook of what’s to

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The Sport Marketeer

Winning and Losing off the Track

Hiral Patel, August 5 2022

Drama in F1 Heading into the Summer Break Coming out of the Hungarian Grand Prix at the end of July, the world of F1 was talking about the usual suspects – Verstappen, Hamilton, Red Bull, Mercedes, and even Ferrari. However, this past week has turned all the attention away from the current season and the leaderboard.

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The Sport Marketeer

F1 Under the Miami Sun

Hiral Patel, May 20 2022

Miami GP Reaches New High In Viewership Last weekend, the thrilling sport of Formula 1 racing, which has captured the hearts and attention of millions over the past few years, took its talents to South Beach for the Miami Grand Prix. The race, which took place around Hard Rock Stadium, had high expectations and was attended by a long list of celebr...

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The Sport Marketeer

Drive to Survive: PGA's Turn on Netflix

AJ Hewish, January 14 2022

PGA Gets Netflix Series Keyur Khamar/PGA TOUR It’s already on the way for all you golf fans and sports fans out there. Netflix is teaming up with the PGA Tour and Box to Box Films to release an immersive documentary series that will follow the lives and stories of the top golf players in the world on the biggest stage in professional golf: the PGA...

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