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The Sport Marketeer

End of an Era: FIFA

AJ Hewish, May 20 2022

Electronic Arts (EA) & FIFA Call It Quits, EA Sports FC for 2023 After almost 28 years of EA Sports’ FIFA game series being the most iconic soccer game in the market, the famous partnership/collaboration between the two organizations that brought us FIFA 94 all the way to FIFA 22, is finally ending.

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The Sport Marketeer

Esports and The 2020s

AJ Hewish, April 22 2022

How Things Will Change Over The Next Decade Over the past several years we have seen the rise of a new competitor in the global sporting contest: Esports. From the likes of COD League, eFIFA Premier League, to Formula1 Esports Series, Esports is challenging the traditional modes of sports by revolutionizing them to the 20th Century.

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The Sport Marketeer

The End of an Era: What's Next for FIFA and EA

AJ Hewish, October 22 2021

Source: playstation.com One of the top-selling franchises each year, EA Sports FIFA has been the most played soccer (football) video game since 1993. With tens of millions of copies sold each year, their famous partnership is set to end. Their existing deal is set to expire next year, and the ongoing negotiations between EA and FIFA are not going w...

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The Art of No

Christopher Nascimento, March 29 2021

No. This isn't a New York Times Bestseller... yet, nor is it the title of the next James Bond movie. However, it is something that is equally notable. A lost art form that needs mastering You may be wondering what does this have to do with sports, marketing, or even both. Great question, I'm trying to figure that out as I type. But what I do know i...

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Why is Game Streaming so Popular?

Christopher Nascimento, March 16 2021

A few days ago on our Instagram account @whitewhalemktg we put out a poll, "which video game console would you want us to start streaming on PS4 vs PS5?". The response was amazing, as it always is when it comes to gaming content, the result? Well let's just say the company card was charged just over $700 CAD... in order to fulfill 70% of our follow...

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