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Gatorade releases an ode to Serena’s legacy off the court When the US Open began earlier this week, the world had its eyes on their TVs and phones – as Serena Williams took the court in her final tournament. Stars like LeBron James flocked to social media to shout out Williams, and celebrities like Zendaya were amongst the tens of thousands in atte...
Read MoreFernandez Shines in Numerous Campaigns During Canadian Open With the Canadian Open, currently branded as the National Bank Open presented by Rogers (ca-ching), taking place the stars of tennis flocked to both Montreal and Toronto to compete on the court. Going into these events it can be difficult to decipher which athletes will come out on top, ho...
Read MoreBioSteel Takes Over Hockey For Gatorade Since 2006, the iconic sports performance drink Gatorade has dominated the NHL as their official sports drink sponsor. However, a new competitor entered the market in recent years: Mike Cammalleri’s BioSteel. Focusing on their all-natural ingredients, essential electrolytes, and zero sugar, more and more of t...
Read MoreGatorade Parent Company (PepsiCo) Announces Shift In Sports Sponsorship Strategy Whether it’s Marc-Andre Fleury playing a classic loose lid prank on his teammates or Dustin Brown trying to drink from the bottom of the bottle, NHL fans can quickly recognize the infamous green Gatorade water bottles found on every NHL bench. However, no more memories...
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