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The Sport Marketeer

Apple TV and MLS Agree on Streaming Deal

AJ Hewish, June 17 2022

10-Year Deal Worth $2.5B for MLS Apple strikes again! This week, Major League Soccer (MLS) announced the agreement of a 10-year deal with Apple to be the exclusive provider of the MLS match broadcasts worldwide. Beginning next season, MLS fans will be able to watch all league play, league cups, MLS NEXT Pro (semi-pro league), and MLS NEXT (developm...

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The Sport Marketeer

Indian Premier League Goes for Six (Billion)

Hiral Patel, June 17 2022

IPL Secures New Media Rights Deal, 2nd to Only NFL in Value A few months ago, when the Indian Premier League was set to commence its 15th season, we took a look at the rise of cricket globally, and how the IPL was primed to grow exponentially. After the two-month tournament ended with the expansion Gujarat Titans taking the title in their inaugural...

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