Merchandise

The New Kids on the (Ro)Blox

Hiral Patel, November 29 2021

Nike’s Newest Venture. The Metaverse Done Right. Nike / Bloomberg In the world of ESports, the intersection between brands and the audience has always relied on engagement. As online platforms become the primary domain for consumers to interact with brands, a digital arms race has emerged to innovate and market to the online customer in bigger and...

The Sport Marketeer

Fanatics Hits a Home-Run

Hiral Patel, October 27 2021

Merchandiser Strikes with Deal NBA, MLB, and NFL Player Associations Source: sportico.com The world of trading cards has exploded over the past few years, with card values rising exponentially, and the total asset class for trading cards surpassing multi-billions. You may have come across videos and stories of long lines outside department stores t...