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The Sport Marketeer

From the Court, to your Door

Hiral Patel, October 21 2022

Golden State Warriors Partnership with Doordash takes Delivery to a New Level With the NBA season tipping off earlier this week, fans had their eyes glued to the action on the court – and sometimes the action off the court. Fans on NBA Twitter or Reddit must have caught wind of the events during a Golden State Warriors practice between Draymond...

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The Sport Marketeer

NBA Enters a New World

AJ Hewish, July 6 2022

NBA Partners with the Creators of Pokemon Go, Niantic to Enter the Metaverse NBA All-World, the new game from the creators of Pokemon Go, Niantic, which allows fans to compete against each other in the real world, opens up the Metaverse in the NBA. Using geolocation, fans and players can challenge others to a one-on-one mini multiplayer game on the...

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The Sport Marketeer

New Sights and Sounds

Hiral Patel, June 27 2022

The NBA Draft Brings New Activations to a Star-Studded Night There will never be a single word or phrase that can summarise the nerves, emotions, and anticipation of NBA draft night, as 60 young stars get to start the next step of making their professional dreams come true. The NBA draft has become significant for many things, including the constan...

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The Sport Marketeer

Mo Money, Mo Problems: Brooklyn Nets

Caleb Gilligan, May 9 2022

$100 Million Loss in the 2021-2022 Season To Brooklyn Nets fans, the season ended in an utterly disappointing fashion after the team was swept by the Boston Celtics in the first round of the NBA playoffs. The Nets, who had the best odds to win the NBA Finals before the season started, were dealt a poor hand with injuries, trades, and player eligibi...

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The Sport Marketeer

The Beard x The City of Brotherly Love

Hiral Patel, February 11 2022

The NBA Trade Deadline clutch points Months of drama, rumours, and tweets in the leadup to the NBA trade deadline came to a close yesterday afternoon. NBA twitter’s favourite rivalry of Woj vs. Shams was in full force yesterday, as fans were glued to their screens, refreshing every second to see the latest trade updates. The biggest deal of the day...

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The Sport Marketeer

Outside the Game, Inside the NBA

Hiral Patel, February 11 2022

Draymond Green Signs His Biggest Deal Yet TNT Draymond Green has been a polarising name in NBA debates across the continent. Some will argue that he’s overrated, others (myself included) will point to all the ways he adds value to the court and helps the splash brothers do their thing on the offensive side of the court. Regardless of how you feel a...

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The Sport Marketeer

Fanatics Hits a Home-Run

Hiral Patel, October 27 2021

Merchandiser Strikes with Deal NBA, MLB, and NFL Player Associations Source: sportico.com The world of trading cards has exploded over the past few years, with card values rising exponentially, and the total asset class for trading cards surpassing multi-billions. You may have come across videos and stories of long lines outside department stores t...

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The Sport Marketeer

How To Get Fans Back In The Stands

Christopher Nascimento, October 22 2021

What Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...

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The Sport Marketeer

Big Dreams, Bigger Dollars

Hiral Patel, October 18 2021

The 2021 NBA Draft Source: Raptors HQ Last night, 60 dreams came true as the 2021 NBA Draft took place at Barclays Stadium in Brooklyn NY. The 2020 draft was scheduled to be hosted in Brooklyn, but the pandemic moved operations to ESPN’s studio in Connecticut and was hosted virtually. The sights, nerves, and excitement were packed into the arena as...

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