• about
  • projects
  • home

Ncaa

The Sport Marketeer

The Power of Athlete Marketing Through NIL

Caleb Gilligan, August 19 2022

LSU QB Quits Football but Continues to Provide Brands with Value The NCAA’s Name, Image, and Likeness (NIL) deals keep getting crazier and crazier as we approach the start of this year’s NCAA seasons. If you haven’t been following, the NCAA updated its regulations regarding athlete sponsorships to allow current student-athletes to earn income from...

Read More
The Sport Marketeer

Swag Wins Championships

Christopher Nascimento, July 22 2022

Gamecocks Head Coach Hops on the Mic Anyone who ever told you defense wins championships, lied straight to your face. Hopefully, they didn’t also tell you that Santa Claus is still real. If so, grab a kleenex wipe your tears, and continue reading this. SWAG WINS CHAMPIONSHIPS! I’m not kidding either. Gone are the days when athletes are attending sp...

Read More
The Sport Marketeer

Texas Tech Throwing Out The Big Bucks

Caleb Gilligan, July 22 2022

Tech Collective Offers $25K NIL Deal for Athletes Doing Community & Charity Work It’s been over a year since the NCAA announced its new policy on name, image, and likeness (NIL) for college athletes. The new rule allows athletes to earn money by using their NIL, which was forbidden before last year. Seeing how the U.S. Department of Education value...

Read More
The Sport Marketeer

How David Is Taking On Goliath With Reels

Hiral Patel, April 22 2022

A Small College Team Is Making Their Stamp On Social Media Talk is cheap if you can’t back it up with proof. While that statement paints a very blunt picture of reality, it does speak to the truth of a results-based society – which is the name of the game in sports, and sports marketing. Earlier this week, we came across a Twitter thread of how a N...

Read More
The Sport Marketeer

Maximizing NIL During March Madness

Christopher Nascimento, March 4 2022

How To Stand Out In All Of The Madness ncaa It’s 1970. The sun is shining, the temperature warm, and the FIFA World Cup is being hosted in Mexico. With a rumbling tone of excitement around the stadium, Peru is set to take on Pelé and Brazil. The match is about to begin but wait… Pelé, at the half, lowers to a knee and begins retying his shoes. One...

Read More
The Sport Marketeer

$500 for a Burger

Christopher Nascimento, November 6 2021

What is an Athlete’s Post Worth? Source: white whale mktg What a time to be alive. The leaves are changing. Sun is shining and collegiate athletes in the NCAA are now eligible to profit off of their NIL. Amazing. But, before we go down the lane of candy canes and rainbows (we’ll get there soon don’t worry) we want to provide some examples and exper...

Read More
The Sport Marketeer

A QB Controversy in Oklahoma

Hiral Patel, October 22 2021

How Two Top Prospects are Trying to Make the Most of Their Opportunity Source: thespun.com For anyone who knows college football or follows the top NFL draft-eligible prospects, Spencer Rattler is a household name - a top-ranked quarterback who is projected to be a franchise QB in the NFL, and potentially a top pick in the 2022 NFL draft. This past...

Read More
The Sport Marketeer

NCAA QB Making a Splash in Hockey

Hiral Patel, October 22 2021

Florida Panthers NIL Program Source: Florida Panthers The NHL offseason is where players get to cash in on teams looking to make improvements to their roster. While fans get excited for the new players joining their favourite teams on the ice, the Florida Panthers are making a splash in their agency by signing a - quarterback?

Read More