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The Sport Marketeer

Sports Content Coming to a Screen Near You

Christopher Nascimento, December 31 2021

The Investment Sports Have Put into Content Amazon This past year we’ve been spoiled with endless amounts of sporting content pieces to watch on our favourite viewing platforms. We’ve seen more limited series, investment into more engaging tv broadcasts, collaborations and even original content from clubs.

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The Sport Marketeer

The Season To Get Creative

Christopher Nascimento, December 31 2021

How Teams Should Create Holiday Content Twitter / @Anaheim Ducks The holidays are fast approaching, and this is the time your social team can sink or swim. Every brand in sports is in the process of soon releasing its holiday post. Most scrape by with the basics while others would’ve been better off not participating. Yet, we’ll admit there are sti...

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The Sport Marketeer

New Jersey’s New Jersey

Christopher Nascimento, November 28 2021

Why Did They Create Such A ***** Jersey? New Jersey Devils / Twitter A picture says 1000 words. In this case, it says one. Jersey. The New Jersey Devils of the NHL launched their new third jersey it is also the first time they’ve released a jersey that didn’t pay homage to their history or the traditional ‘NJ’ with devil horns and tail logo. With t...

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The Sport Marketeer

The NHL’s Newest Real Estate Deal

Hiral Patel, October 26 2021

Ads Have Been Approved for NHL Jersey’s Source: EveryDay Sens The world of sports is working on recovering from the pandemic, from the grassroots youth leagues to the biggest of the pro sports leagues - including the NHL. The NHL, which relies on gate revenue for 70% of total revenue, lost over $1 billion in revenue during the pandemic. Necessity b...

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The Sport Marketeer

How To Get Fans Back In The Stands

Christopher Nascimento, October 22 2021

What Can We Do To Make Fans Comfortable Again Source: fansided.com In Canada, we are now starting to return to some type of normalcy from an entertainment standpoint. Restaurants. Movie theaters. Sporting events! Have all opened up again, and as of a few days ago the Vancouver Canucks were the last NHL team to reach 100% capacity. Huge! But, there’...

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The Sport Marketeer

NCAA QB Making a Splash in Hockey

Hiral Patel, October 22 2021

Florida Panthers NIL Program Source: Florida Panthers The NHL offseason is where players get to cash in on teams looking to make improvements to their roster. While fans get excited for the new players joining their favourite teams on the ice, the Florida Panthers are making a splash in their agency by signing a - quarterback?

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The Sport Marketeer

NHL Expansion Draft

Christopher Nascimento, October 13 2021

Why NHL Players Will Be Paid Last Source: The Athletic It’s July 22, 2021. The NHL’s 2021 Seattle Expansion Draft just concluded last night and the sports world, or more specifically, the hockey world was a buzz. New club. New jerseys. NEW PLAYERS. What a time to be a sports fan.

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Creating Value for Attending Live Sports

Christopher Nascimento, November 29 2020

Right out of the gate, let’s take a minute to consider something. Have you ever attended a live sporting event where you left questioning what you just experienced? Probably. Whether you left the even in a full-on discussion or you subconsciously wrestled with your experience, positive and/or negative emotions arise. These emotions can sometimes ea...

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