Olympics - white whale mktg's blog

Making The Most Of The Olympic Spotlight

Christopher Nascimento, February 18 2022

Leveraging Podiums For Your Brand tiktok/scotty james The Olympics are set to end in two days' time it’s evident that most stories from the games usually come from podiums - ranging from Cinderella stories, upsets, or sheer dominance of the sport (s/o Canada’s women’s hockey team). With that being the case, it’s clear that medal-winning athletes ha...

When Do The Olympics Start

Christopher Nascimento, February 11 2022

How To Heat Up The Olympics laurence griffiths/getty images The answer is today - Feb 4th, 2022. However, we just used the title as it’s the number 1 search related to the Olympics in Canada. There’s a reason for this, the Olympics unfortunately have lost a bit of their buzz. Of course, the pandemic and events taking place at all hours of the night...

The Road to Tokyo

Hiral Patel, October 15 2021

The Impact of Major Advertisers Pulling their Commercials Source: The Olympics With the 2020 Opening Ceremonies set to take place today (Friday July 23rd), the Tokyo Summer Olympics are getting underway with a lot of questions and concerns. As reports of athletes contracting COVID-19 begin to raise doubts about the safety of participants, many wond...