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No. This isn't a New York Times Bestseller... yet, nor is it the title of the next James Bond movie. However, it is something that is equally notable. A lost art form that needs mastering You may be wondering what does this have to do with sports, marketing, or even both. Great question, I'm trying to figure that out as I type. But what I do know i...
Read MoreRight out of the gate, let’s take a minute to consider something. Have you ever attended a live sporting event where you left questioning what you just experienced? Probably. Whether you left the even in a full-on discussion or you subconsciously wrestled with your experience, positive and/or negative emotions arise. These emotions can sometimes ea...
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