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Golden State Warriors Partnership with Doordash takes Delivery to a New Level With the NBA season tipping off earlier this week, fans had their eyes glued to the action on the court – and sometimes the action off the court. Fans on NBA Twitter or Reddit must have caught wind of the events during a Golden State Warriors practice between Draymond...
Read MoreMcLaren Racing & Seamless Digital Bring Digital Advertising to F1 Cars Beginning with the United States Grand Prix, McLaren Racing will have a two-system display available on the cockpits of their MCL36 cars. This latest addition will remain on the cars for the remainder of the 2022 season whilst also providing an outlook of what’s to
Read MoreSeattle Mariners look to bring a unique activation to corporate fans Afternoon baseball. A concept loved by fans across the continent, but only on the weekends. The weekday afternoon baseball is a tough sell for ticket sales reps, and a tough buy for most blue- and white-collar workers. This past Wednesday, the Seattle Mariners partnered with Geekw...
Read MoreSteps to growing Football internationally Since 2007 the NFL has played numerous league games in what came to be known as the international series, in various countries around the world including Mexico, Germany, and England. Most notably, the NFL has played 30 games in England since 2007, playing at England’s iconic Wembley Stadium, Twickenham, an...
Read MoreGatorade releases an ode to Serena’s legacy off the court When the US Open began earlier this week, the world had its eyes on their TVs and phones – as Serena Williams took the court in her final tournament. Stars like LeBron James flocked to social media to shout out Williams, and celebrities like Zendaya were amongst the tens of thousands in atte...
Read MoreNew York Jets CB, Ahmad ‘Sauce’ Gardner partners with Buffalo Wild Wings For decades, top athletes around the world endorse products and collaborate with some of the world’s top brands such as Cristiano Ronaldo’s CR7 Mercurial cleats with Nike and most famously, the Jordan brand with Nike and Michael Jordan. Well if 2022 has taught us anything in t...
Read MoreFederer Partners with Barilla To Make Young Athlete’s Dream Come True 20 grand slams and 103 ATP singles titles. Easily one of the GOATs of the game, Roger Federer is still perfecting a sportsman's life. Recently, Federer has shown his talent off the court with his partnership and collaboration with Barilla pasta, starring in ads that hit right in...
Read MoreFernandez Shines in Numerous Campaigns During Canadian Open With the Canadian Open, currently branded as the National Bank Open presented by Rogers (ca-ching), taking place the stars of tennis flocked to both Montreal and Toronto to compete on the court. Going into these events it can be difficult to decipher which athletes will come out on top, ho...
Read MoreEPL Giants Partner With YouTubers & PRIME Hydration Drink Recently, partnerships in sports have been causing a SPLASH… see what I did there? The beverage and hydration space in particular has resulted in the most headline-worthy news: Changing Things Up: BioSteel Signs NHL, Gatorade Drops Sponsorship Deals With NHL and Others, and more.
Read MoreTaking a Nosedive Into The Flair Airlines x CEBL Partnership There’s something to be said about how fun it is to see a seamless brand activation come to life in the world of sports. Some partnerships make noise based on the sheer size of the brands and dollars involved (as they say, money talks). In a world of dollars and numbers, how can the small...
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