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Tech Collective Offers $25K NIL Deal for Athletes Doing Community & Charity Work It’s been over a year since the NCAA announced its new policy on name, image, and likeness (NIL) for college athletes. The new rule allows athletes to earn money by using their NIL, which was forbidden before last year. Seeing how the U.S. Department of Education value...
Read MoreBioSteel Takes Over Hockey For Gatorade Since 2006, the iconic sports performance drink Gatorade has dominated the NHL as their official sports drink sponsor. However, a new competitor entered the market in recent years: Mike Cammalleri’s BioSteel. Focusing on their all-natural ingredients, essential electrolytes, and zero sugar, more and more of t...
Read MoreNew Patrick Mahomes Commercial Shines With Creativity Most NFL fans are used to seeing Patrick Mahomes perform the impossible when he’s on the field. From his no-look passes, scrambles out of the pocket, and willing the Kansas City Chiefs to a Super Bowl, Mahomes has emerged as one of the biggest stars the NFL has ever seen. In the thick of the NFL...
Read MoreGambling Sponsor Ban Could Cost Clubs £40M per Season Now, if you’re a fan of the English Premier League, you’re likely aware of or involved in the betting for each match that arises over the 38-game game week each season. Fans bet on every possible thing to happen in a Premier League game, from a Ronaldo hattrick, what position Arsenal will finish...
Read MorePartners Have Backed Out of their Commitments, Government Also Freezing Funds Content Warning: The following article contains references to sexual assault Over the past few days, some of Hockey Canada’s biggest partners have announced a pause to their partnership agreements with the association. Scotiabank, Telus, Imperial Oil (Esso), Tim Hortons,...
Read MoreWhat’s Really at Stake for Everton Everything seemed to be going well for Everton FC for a few years; breaking into the top half of the premier league table, new sponsor Cazoo and plans to build a new stadium in the Merseyside. However, this past season, Everton stayed in the premier league on the very last day of the season and has been plagued wi...
Read MoreTaking Their Gaming Partnership To New Heights It’s official, theScore Bet has partnered with Golf Canada to become their official gaming partner. The innovative deal that brings new on-site and digital activities to the Canadian golfing industry has been announced ahead of the 2022 RBC Canadian Open which is set to begin next week.
Read MoreCommanders, MLS sign Influencers to Improve Their Social Brand The evolution of the smartphone has given anyone the capability to go viral and make their stamp on the virtual world. It’s no secret that athletes are able to leverage social media to engage with brands and their audience - some teams in particular are well equipped to unlock the secre...
Read MoreJack Grealish Signs With Gucci It wasn’t too long ago when football players and fashion designers could not be pictured in the same room. Traditionally, football is a working-class sport where simplicity and cost-effectiveness were standard. Managers preferred for players to stay grounded and avoided drawing attention to themselves as it could pote...
Read MoreNHL Rivals take on a new domain – Breakfast Cereal For NHL fans, the Leafs-Bruins rivalry has become one of the most popular battles to watch over the past decade. The Atlantic division opponents have met multiple times in the playoffs; and if you’re a Boston Bruins fan, you may not consider it much of a rivalry. Regardless of where your loyalties...
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