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The Sport Marketeer

USWNT Receives Equal Pay

AJ Hewish, May 20 2022

US Soccer Federation Announces Agreement with Women’s National Team It has finally happened! The United States Soccer Federation announced earlier this week that it has finally reached an agreed-upon deal to pay the United States Women’s National Soccer team equally to its men’s side.

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The Sport Marketeer

End of an Era: FIFA

AJ Hewish, May 20 2022

Electronic Arts (EA) & FIFA Call It Quits, EA Sports FC for 2023 After almost 28 years of EA Sports’ FIFA game series being the most iconic soccer game in the market, the famous partnership/collaboration between the two organizations that brought us FIFA 94 all the way to FIFA 22, is finally ending.

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The Sport Marketeer

FIFA and The “We’ll Do It Ourself” Mentality

AJ Hewish, April 15 2022

The Launch of FIFA’s Own Streaming Platform FIFA announced this week that they are planning to release their own streaming platform service to compete with traditional media platforms and other services such as DAZN. However, FIFA plans to release the service fully free and largely featuring documentaries and some live games at the launch. The plan...

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The Sport Marketeer

Canada Soccer Is Here To Stay

AJ Hewish, April 1 2022

Ready For The World Stage For the first time since the 1986 World Cup in Mexico, Canada is going to the biggest stage in international soccer. After Sunday, 4-0 victory over Jamaica, thanks to goals by Cyle Larin, Tajon Buchanan, Junior Hoilett, and a Jamaican OG, Canada secured the top spot in the World Cup Qualifiers CONCACAF Division, ahead of t...

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The Sport Marketeer

NWSL’s Historic Deal With Delta

Hiral Patel, March 24 2022

Delta Joining The Surging League With A “Significant Investment” For the longest time, fans of women’s soccer had to suffer through defunct leagues, mismanaged teams, and a lack of an overall structure to grow the game. In fact, the World Cup only introduced a women’s competition in 1991, 61 years after its inaugural tournament. However, investment...

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The Sport Marketeer

French Powerhouse Opening Up Shop on 5th Ave

AJ Hewish, March 24 2022

PSG to NYC Earlier this week, French Ligue 1 and European powerhouse Paris Saint-Germain (PSG) has announced the opening of a new flagship store on the world-famous 5th Avenue in New York City. Now for a bit of background for those of you who don’t know, a flagship store is the lead store for a brand / retail chain. It acts as a retail showcase for...

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The Sport Marketeer

Barcelona x Spotify

AJ Hewish, February 11 2022

$400M for a Kit Sponsorship FC Barcelona has had some pretty iconic kits over the past several decades including and not limited to the special UNICEF kits at the beginning of the Leo Messi Era, and the Qatar Airways logo during the Messi Suarez and Neymar domination of Europe. But now, Barcelona is close to agreeing on a new deal for their main sh...

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The Sport Marketeer

The Italian Job

Hiral Patel, January 14 2022

How Toronto FC’s Newest Signing Will be Marketed Reuters Just last week, the transfer and signing of Lorenzo Insigne were officially announced by the MLS’ Toronto FC. Though rumoured for weeks after breaking on Twitter, the signing of the 30-year-old European champion and Napoli captain brought lots of excitement to the market and made headlines wo...

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The Sport Marketeer

North America Conquering Europe

AJ Hewish, January 7 2022

What North American Talent Should Be Doing When Entering Europe Refugio Ruiz/Getty Images Entering into the New Year, we are seeing an influx of North American talent make the journey across the Atlantic to pursue their dreams of being professional soccer players in Europe. Tajon Buchanan, now at Club Brugge, Ricardo Pepi, off to Augsburg in German...

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The Sport Marketeer

Merry Christmas - From FC Cincinnati

AJ Hewish, December 31 2021

Kicking Into The Holiday Spirit Facebook / @FC Cincinnati Waking up on Christmas, coming downstairs, the milk glass empty, the plate of cookies gone, and seeing the big decorated tree with so many nicely wrapped presents under the tree; it's a Christmas dream. But for many around the world who aren't in as fortunate of a situation, their holiday se...

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