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A Masterclass in Holiday Marketing YouTube / @AldiUK What do Mother’s Day, Father’s Day, The Super Bowl, and Christmas have in common? The advertising. Audiences anticipate the most emotional, star-studded, and creative advertisements to come out during these “holidays”, and with Christmas right around the corner - we are targeted with Christmas/ho...
Read MoreWhat’s Next for MLS MLS On Monday, the MLS announced the creation of a new league - the MLS Next Pro - which will begin their first season in 2022. The league plans to debut with 21 teams, in a 24 game season. The league plans to expand quickly, and have every MLS team with an affiliated MLS Next Pro franchise. The MLS Next Pro is a league designed...
Read MoreWhat do Lebron and Liverpool Have in Store? AFP Don’t let the headline fool you - LeBron is still a Los Angeles Laker, and is still a basketball superstar (until Shams or Woj says otherwise), even though it would be very believable that LeBron found himself playing professionally in a different sport. However, we will soon see the king (or his like...
Read MoreWhy the EPL is Drawing Concerns Regarding Their Newest Partnership Category Original Photo: Michael Regan/ Getty Images If you haven’t heard of an NFT yet, you’re falling behind. Read this blog, previously made by the wwm team to enlighten you before you continue reading. Now that you, your mom, and all of your friends from university are caught up...
Read MoreWhy A Top Club Would Invest in Esports FC Barcelona / Website Earlier this week, one of the biggest football clubs in the world FC Barcelona joined the Superliga, a league organized by the Professional Video Games League. In 2022, Barcelona will join the Superliga with their very own League of Legends esports team. It has been 2 years since Barcelo...
Read MoreWhat’s Next for our Leagues and Teams @AtletiOttawa/ Twitter With the exceptional victory against Mexico on Tuesday, a fresh new era of Canada soccer is beginning to take form, and we absolutely love what it may do for soccer across the country. After two amazing goals from Cyle Larin against El Tri, the crazy atmosphere in the stadium despite it b...
Read MoreWhat’s Next for Soccer Brands in Canada Soccer.com/ Puma As athletes and leagues in Canada reap the benefits of the rising success of Canada Soccer, it is important to also consider how the brand of Canada Soccer has changed from what it was before. The Canadian Men’s National Team (CanMNT) has historically been an afterthought in the mind of most...
Read MoreWhat’s Next for Canadian Professional Soccer Players WikiMedia / Sven Mandel Every great movie has an amazing plot that’s composed of five key sequences: the exposition, rising action, climax, falling action, and resolution. I’m going to focus on the middle three when discussing how Canadian soccer players will be impacted going forward with the ri...
Read MoreHow Shows Drive the Growth of Sports Source: Apple TV If you haven’t heard already, the world of soccer (or should we say football) has taken notice of the hit series on Apple TV, Ted Lasso. At the beginning of this month, the hit series signed a licensing agreement with the EPL (English Premier League) for about £500,000, according to Matt Slater...
Read MoreThe Saudi Takeover of Newcastle United photo courtesy of getty images One of England’s biggest and most followed teams in History: Newcastle United. Some of the biggest names in English football such as Alan Shearer, Les Ferdinand, Paul Gascoigne, and Kevin Keegan have played for the Toons in the past few decades. But in recent years, the “Toon” or...
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